採用情報
Market & Customer Intelligence Lead, Advanced Analytics
Ref #:
W158942
Department:
Data Analytics
City:
New York
State/Province:
New York
Location:
United States
Pay Range: The pay range for this job is $98000 - $186000 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
186000
Pay Range Min
98000
会社概要
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Customer Intelligence Analytics Lead, NA supports all advanced analytics in North America within the Ralph Lauren Corporation. Reporting to Customer Intelligence Lead, NA this individual will be a key contributor to developing and optimized advanced consumer insights at the customer, email, and browse level across all channels and divisions in the North America Region. The individual will play an integral role in building and evolving a world-class analytics function incorporating AI, data models, data overlays, and industry metrics to deliver actionable insights and segmentation servicing all areas of the NA business.
必須義務＆責任範囲
- Lead and mentor an internal team of managers and analysts as well as an external CRM modeling agency
- Integrate and partner with Global CIX teams to ensure NA representation in all CIX, AI, data, modeling and capability roadmaps
- Knowledge around data systems, data sets, and feed architecture to ensure all relevant data is accurately consolidated in ZMP for company use
- Serve as the NA regional lead for customer data questions and validation
- Serve as the expert to retrieve and explain advanced regional customer data and intelligence
- Understand key business objectives and determine appropriate analytical approaches to provide actionable insights from the customer perspective
- Partner with CIX channel leads, marketing, and business planning teams to support the forecasting and measurement pertaining to customer file by segment and by channel.
- Participate in the strategic planning of annual and seasonal marketing plans and proactively analyze the impact of DTC marketing initiatives
- Lead in persistent data capture capabilities across all channels.
- Aid CIX channel owners in customer segmentation and contact strategy for campaign selection, measurement & analysis, client lists, etc.
- Alongside the Senior Director, CIX, partner with CRM agency and Global CIX team on long-term strategic initiatives (i.e. LTV, Churn, product recommendation, product loyalty) and implementation within the NA business
- Alongside the Senior Director, CIX, serve as the regional lead for customer platform migrations (CDP, clienteling) from a data perspective.
- Strong analytical abilities and attention to detail
- Strong ability to find the story within the data and visually represent it in a way that is easy to understand at all levels of the business.
- Develop strong partnerships with cross-functional and inter-company peers
- Ability to see from the customers’ perspective and serve as their advocate
Experience, Skills & Knowledge
- Experience in Analytics, Customer Marketing, AI, CRM/Database/Data Marts
- Well-versed in all aspects of business intelligence, marketing analytics & retail analytics
- In depth knowledge of how data and analytics can combine to drive analysis, predictive models, forecasts and ultimately insights.
- Interest in working on hands on AI development with a pulse on industry trends
- Advanced knowledge of SQL and Excel (Pivot Tables, Complex Functions, etc.)
- Knowledge or Interest in advanced data analysis tools such as Python or R
- Strong understanding of customer analytics concepts (segmentation)
- Strong understanding of data science concepts
- Experience with BI platforms such as Tableau a plus
- Background in Statistics
- Strong written/verbal communication skills
- Demonstrated leadership and management skills
#LI-CS1
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
