• Lead brand and product strategy – from concept phase with design through execution at store level, including long range strategy setting, seasonal strategy, and line-planning. • Support DTC Assortment process and Wholesale go-to-Market activity.
• Drive to Long Range Plan Targets- global sales growth across all categories.
• Responsible for strategic and line-plan coordination to create comprehensive approach to growing Men’s business across all distribution tiers.
• Partner with Senior Brand Creative Director & Design team to ensure design vision is captured while meeting and exceeding revenue and profit goals.
• Understand the target customer archetypes, informed by a deep knowledge of the consumer and competitive landscape and in support of the brand priorities.
• Identify growth opportunities in product offer; validated by analytics, commercial hindsight learnings and global market research.
• Accountable for financial performance by monitoring sales, identifying losses, competitive analysis regarding pricing, profit, marketing, etc.
• In partnership with product management team, monitor divisional adherence to deadlines to ensure timely deliveries.
• Oversee seasonal brand merchandising strategies and assortment presentations to commercial and cross functional partners.
• Create clear product briefs for all new developments; clearly articulating target customer, competitive benchmarks and product attributes including target price and AUC.
• Partner with regional buying teams to ensure vision and message of the concept is reflected at the retail level.
• In conjunction with regional buying & retail teams, provide framework & implementation of product training.
• Maintain knowledge of industry/market trends through business, competitive analysis and a synthesis of commercial feedback and input.
• Strengthen the talent of the company by leading peers, promoting successful partnerships, and managing effective and diverse teams.