Kariyer Fırsatı
Media Marketing Lead, Paid Social, NA
Ref #:
W166439
Department:
Marketing
City:
New York
State/Province:
New York
Location:
United States
Workspace Description
Pay Range: The pay range for this job is $90000 - $192500 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
192500
Pay Range Min
90000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Media Marketing Lead, Paid Social will lead the strategic development and execution of paid social campaigns across platforms including Meta, TikTok, Pinterest, and emerging luxury-focused channels. This role is pivotal in shaping how our brand is experienced digitally, driving high-value customer acquisition, brand affinity, and revenue growth through sophisticated, data-informed storytelling.
Essential Duties & Responsibilities
Strategic Leadership
- Define and execute a paid social strategy that reflects the brand’s luxury positioning and supports brand, customer and business objectives.
- Lead and mentor a team, fostering a culture of creativity, precision, and performance.
- Cultivate relationships with platform partners to stay ahead of innovation and exclusive opportunities.
- Develop a vision for the paid social ecosystem and translate into roadmap with action steps, milestones and deliverables
- Own the Paid Social Media budget, including forecasting, tracking, and reconciliation.
Campaign Excellence
- Oversee campaign planning, audience segmentation, creative briefing, and media buying with a focus on premium placements and brand-safe environments.
- Collaborate with Creative and Content teams to ensure assets are elevated, platform-optimized, and aligned with seasonal narratives.
Performance & Insights
- Monitor and analyze campaign performance, delivering insights that inform future strategy and investment.
- Implement rigorous testing frameworks and attribution models to optimize spend and maximize customer lifetime value.
- Present performance reports and strategic recommendations to senior leadership.
- Prepare reporting and insights reflecting campaign performance and learnings for go forward
Cross-Functional Collaboration
- Partner with eCommerce, CRM, and Global Brand teams to ensure paid social is integrated across the customer journey.
- Align paid social efforts with influencer activations, organic content, and experiential campaigns.
Experience, Skills & Knowledge
- 8–10 years of experience in digital marketing, with a strong focus on paid social within luxury, fashion, or lifestyle sectors.
- Proven success managing large-scale budgets and delivering results in high-touch, brand-sensitive environments.
- Expertise in Meta Ads Manager, TikTok Ads, Pinterest Ads, and emerging platforms.
- Strong analytical acumen and experience with tools such as GA4, Looker, or Tableau.
- Exceptional leadership, communication, and stakeholder management skills.
- Deep understanding of luxury consumer behavior and digital media trends.
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
