Ref #:

W152567

Department:

Marketing

City:

London

State/Province:

London

Location:

United Kingdom

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Working in the UK office, across EMEA regional Wholesale and Marketing departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility through its top Luxury pureplayers (Farfetch, Mr Porter, Net-a-Porter, My Theresa), managing a junior associate and collaborating with all internal stakeholders.

The ideal candidate will fully support with the development and implementation of marketing campaigns and the optimization of the e-commerce business and experience, being the partners’ main contact and therefore leading conversations externally and internally.

Essential Duties & Responsibilities

Lead Luxury Pureplayers Strategic Planning

Annual Strategy Development: Support the creation of annual strategies and roadmaps for each luxury pureplayer partner, encompassing marketing and assortment plans in collaboration with key stakeholders
Marketing Initiatives: Execute high-impact marketing campaigns across multiple channels, including on-site and off-site media, editorial content, social media partnerships, PR, and performance marketing, owning and allocating marketing budget in line with priorities.
VIC Strategy: Develop and lead the annual VIC strategy in collaboration with the partners and clienteling team
Cross-Functional Collaboration: Foster collaboration with internal and external stakeholders

Contribute to Commercial Strategy Building

Business Performance Review: Support yearly and seasonal business strategies by account, assisting with budget planning. Collaborate with Sales team to review business performance and identify key product opportunities
Market Engagement: Participate in market appointments supporting with the optimization of assortment strategies
Personal Shopping Team Engagement: Engage personal shoppers with showroom collection previews and plan for VIC pre-orders

Drive Digital Excellence Across Platforms, Optimize Online Consumer Journey and Brand Presentation

Brand Presence Optimization: Conduct regular site audits to ensure optimal online brand presence, tracking and monitoring presentation and navigation to maximize visibility and conversion. Propose optimizations and monitor progress
Content Strategy Management: Create dedicated content strategy tailored to each partner, leveraging RL global and EMEA assets and creating ad-hoc content where relevant
Performance Marketing Management: Oversee performance marketing campaigns (on-site and off-site), track results, and apply learnings to optimize ROI

Leverage Data to Drive Insights into Action

Marketing Campaign Tracking: Systematize marketing campaign tracking and establish a consistent KPI evaluation framework to optimize future seasonal plans (brand and product performance, attributed media performance and customer insights)
Weekly/monthly performance monitoring: Be on top of partners’ business performance, building recommendations and driving corrective actions where necessary (reactive marketing, performance marketing, etc)
Data Sharing and Reporting: Support negotiating data-sharing agreements with Farfetch, NAP, and Mr. Porter. Develop data framing and reporting mechanisms with partners.

Contribute to developing a Winning Team Culture and Drive Company Digital Transformation

Team management: Support direct report’s personal development through targeted learning and development plans and regular connects
Process Optimization: Challenge existing processes where necessary and propose new methods to drive efficiency and optimize workflows
Industry Knowledge Enhancement: Stay on top of competitor trends and innovations in the luxury industry, share relevant news and insights with internal stakeholders

Experience, Skills & Knowledge

Good digital marketing knowledge and understanding of wholesale
Proven a similar position (wholesale marketing, retail marketing, events, PR..)
Proven track record of success in project and team management
Strong team spirit and interpersonal skills with ability to work cross-functions
Highly organized and structured, with strong strategic thinking and vision, entrepreneurial mindset and leadership
Passion and commitment to work in a fast-paced, flexible environment with a strong culture of collaboration, problem-solving and high quality of execution
Good analytical skills - ability to understand marketing reports and their related KPIs, building learnings and proposed actions
English native or fluent in English

Ralph Lauren

Możliwości z zakresu kariery

Luxury Pureplayers Partnership Manager

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