Digital Commerce Data Analyst

Ref #:

W164223

Department:

Data Analytics

City:

London

State/Province:

London

Location:

United Kingdom

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Key role in the EMEA E-commerce planning & analytics team ensuring they will deliver insights, reporting, and advanced analytics to drive business decisions and support optimizing the digital customer journey, customer services, and performance marketing. They will solve complex business problems / challenges through data analytics and will story-tell the actionable insights to the key stakeholders to drive and encourage data-driven decision making. They will build key relationships with internal and external stakeholders, RLE associates and other analysts around the business. They will become an SME for one of the Digital Commerce Teams i.e. Performance Marketing, and will own and maintain that dialogue whilst also pro-actively delivering innovative and creative analytics in that space.

Essential Duties & Responsibilities

•Develop a reporting suite that clearly and accurately demonstrate ROI and profitability, from campaigns, collections, customer journeys, digital product, and merchandise product perspective using Adobe, Dataiku, Microstrategy tools, across a range of metrics that cover all stages of the consumer journey, transactions and voice of the customer interactions.

•Creation and maintenance of reports and dashboards using web analytics data and data visualisation tools, with the ambition to automate all reporting across the business, whilst monitoring the core KPIs vs. targets.

•Proactively seek to solve complex business problems/challenges through data analytics and will translate data into actionable insights and drive data-driven decision making.

•Play a key role in the experimentation process and UX improvements through A/B & MVT tests

•Monitor competitors’ activities and provide updates on best cases and market trends.

•Become the E-commerce team's analytics power user, promoting tool awareness and capability (adobe/microstrategy/Dataiku)

•Monitor competitors’ activities and provide updates on best cases and market trends.

•Liaise with appointed external agencies who are supporting digital analytics.

Experience, Skills & Knowledge

Adobe Analytics
SQL
Dataiku (nice to have)
Microstrategy (nice to have)
Tableau (nice to have)
Knowledge of the ecommerce analytics landscape

Ralph Lauren

Carrièremogelijkheden

Digital Commerce Data Analyst

Baanmeldingen