Content Management Manager, Digital Commerce EMEA & LATAM. 12 month FTC

Ref #:

W160003

Department:

Creative Services

City:

London

State/Province:

London

Location:

United Kingdom

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Pls note this role is a 12 month FTC maternity cover.

This role will create divisional strategy and content for EMEA and LATAM for a large division which represents the brand, buy and customer habits in a premium way.

Using customer data, trade analysis, journey analysis and trade performance to be responsive within the customer behaviour and adapt the content.

This role has several stakeholders and partners within Brand Marketing, Buying, VM, Performance Marketing and Media to ensure there is a cohesive amplification across channels, digital, DTC, CRM, Media throughout the consumer journey telling an aligned story across all multiple platforms.

The role has 1 direct report whom you will be supported in managing.

Essential Duties & Responsibilities

Lead divisional remit circa 50% planning and communications cross functionally.
Deliver Content roadmap
Regional marketing amplification
Lead End to End process and planning for amplifying content.
Team Management experience - 1 direct report whom you will be supported in managing
Campaign Delivery – Deliver regional and global campaigns in line with local business needs
Reporting – ensure all stakeholders are informed on launch status, seasonal plans and performance
30% Devising strategy and trading tactics
20% Channel alignment and Marketing Collaboration
15% Project Management
15% Coordinating with cross functional teams
10% Cross functional meetings
10% Critical path management

Experience, Skills & Knowledge

· Ecommerce/retail background

· Ability to work independently in a fast-paced environment.

· Analytical thinker, with proven business acumen. Clear understanding of success metrics.

· The ability to analyze data and create a working theory from data sets

· Strong collaboration skills

· Project management skills would be a plus.

· Understanding on SEO.

· Effective written and oral communications skills, with sensitivity to global communication needs.

· Experience in presenting at all levels including Senior.

· 3^rd party vendor management.

Ralph Lauren

Carrièremogelijkheden

Content Management Manager, Digital Commerce EMEA & LATAM. 12 month FTC

Baanmeldingen