Digital Platform Design Specialist, Optimization & Testing

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Information Technology


Tsim Sha Tsui




Hong Kong

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren Asia Pacific is looking for a motivated and digital savvy Digital Customer Experience Specialist to join the digital Ecommerce team. The Customer Experience Specialist will partner closely with our cross-functional and cross-regional counterparts in APAC and global HQ to support our site and digital channel partnership initiatives. The candidate must be well versed in the digital world and can utilize digital to elevate the customer and brand experience. The role requires a detail oriented, driven, and collaborative team player. You're focusing on the outcome instead of output. You are good at prioritizing and paying attention to items that matter the most to the business.

Essential Duties & Responsibilities


  • Introduce best practices to enhance customer experience and satisfaction, drive and track service quality on our sites
  • Identify opportunities to optimise & improve our digital customer journey, manage an experimentation roadmap consisting of insight-led hypotheses for improvement and measure the performance of our A/B and multivariate experiments.
  • Manage experimentation initiatives, conducting quantitative data analysis to identify usability pain-points and formulating experiment hypotheses that can drive improvement
  • Utilise strong analytics skills to determine the performance of all on-site experimentation, identifying next steps & future iterations
  • Work closely with our internal & external teams to ensure efficiency in building experiments
  • Test digital assets on multiple browsers, digital platforms and all mobile devices
  • Evaluate, document, and correct rendering or link errors in HTML and CSS
  • Prepare and validate HTML/CSS code for maximum deliverability
  • The ability to use HTML/CSS is a requirement
  • Understand business/functional requirements to assure that requirements are testable and properly covered
  • Develop and execute test cases/scripts for a variety of tests – e.g., functional testing, regression testing and user acceptance testing – to safeguard the quality of product/feature
  • Document identified bugs in detail, communicate testing progress, report testing results with the working team and discuss the issues to ensure appropriate follow-through to resolution
  • Implementing traceability matrix to reflect test coverage and link defects with the test cases
  • Attend sprint review/retrospective and provide suggestions to improve and enhance the entire product development cycle
  • Establish the best practice for the quality assurance process/workflow and relentlessly identity areas of improvement – e.g., test automation – to boost the quality of and reduce the go-to-market time of product/feature
  • Contribute to and develop Quality Assurance documentations including Test Plans and Test Cases
  • Establish a positive working relationship with the digital product managers, developers and UX/UI designers to understand the business/user requirement, product release scope and usability concerns
  • Work with the managers and directors to develop and execute testing strategy for the Digital Product team
  • Continue to troubleshoot testing issues with the Creative Services team to successfully deploy campaigns
  • A quick learner and passionate about user experience and talent that keeps you on technology's leading edge.
  • Organize UAT and assist in releases

Experience, Skills & Knowledge


  • ​​​Minimum of 3 years’ QA experience or A/B testing experience
  • Experience of working in a fast-paced digital environment
  • Dynamic and engaging with a real passion for quality and testing
  • Excellent written and verbal communication skills
  • Flexible in approach and attitude with a consistent focus on quality
  • Analytical, organizing and attention to details with the ability to solve multiple problems at the same time
  • Strong knowledge of web technologies, browser/OS combinations and device differentiation
  • Experience with A/B Testing platforms e.g. Monetate, Optimizely or similar
  • Previous SF Commerce Cloud (formerly Demandware) and Sterling OMS experience is a plus.
  • Strong organizational, time management, communication, process orientation and problem-solving skills with multiple clients/vendors/projects.
  • Ability to manage relationships with key stakeholders and effectively articulate and justify test estimates
  • Specific application knowledge – JIRA & Confluence
  • Specific software and programming knowledge - HTML, Java.
  • Strong sense of customer empathy with the ability to recommend a solution from the user’s point of view is ideal
  • Automation skills or desire to progress with Automation
  • Experience with ecommerce platforms preferred
  • Excellent interpersonal and communication skills required.
    • English fluency/advance knowledge is a must
    • Fluency/advanced knowledge of Mandarin, Cantonese and other Asian languages is highly valued