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Digital Analyst
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Essential Duties & Responsibilities
Strategy & Planning
Analyze the 360° performance of Ralph Lauren media digital activities (paid social, display, programmatic).
Optimize and challenge with media agency all digital campaigns performances across all markets and channels .
Work closely with business omnichannel teams to understand business performance, build forecast, weekly performance tracker and optimize media ROI
Ensure the production of documented, relevant and regular analysis of Ralph Lauren digital activities’ performances, and provide recommendations
Build an European digital data & tech strategy and roadmap with the Digital Media Director for all Ralph Lauren brands working closely with the ecommerce team and the media agency.
Work with digital intelligence tool to make data-driven decisions about how we can achieve business objectives.
Develop and analyze customer and acquisition knowledge to build insights for campaign and business optimization
Key Responsibilities
Act as the key day to day point of contact between the different European stakeholders to boost performances: Media Agency, Ecommerce Team, and CRM Team
Creating simple and maintainable dashboards, reports or presentations to communicate the findings to business users
Partner with our data science teams to make sure our work is consistent according to business needs Understand business objectives, translate them into common KPIs, dashboards and reports to feed different teams & profiles of users.
Make onboarding and profiling of our European customers database
Develop and implement business tools & tech to optimize insights and performances
Provide insight and recommendations on digital reporting best practices working closely with the digital coordinator.
Experience, Skills & Knowledge
Experience
3+ years of experience in performance media, in agency or advertiser
Master degree level, Business School/Engineer School
Web analytics tools (Excel, Adobe, Facebook Analytics, Google Analytics ….)
Proficient in Power Query
Soft skills
Ability to understand business needs
Pragmatic and capable of solving complex issues
Good communication
Push innovative solutions
Service-oriented, flexible & team player
Self-motivated, take initiative
Attention to detail & technical intuition
Hard skills
Experience in data analysis
Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to presentation, detail and accuracy
Data modeling and visualization skills
Proven experience on building reporting database
Strong capacity to develop consistent & clear analysis
English Fluent
