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Assistant General Manager - Womenswear
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
• Embrace & demonstrate the RL Brand philosophy & EMEA values
• Direct store performance & profitability with a customer first focus culture
• Communicate & implement the retail strategy and initiatives to support the RL business vision • Motivate, Lead & develop the store team to deliver exceptional customer support
• Deliver the highest standards of Operational efficiencies, compliance, performance & profitability
Essential Duties & Responsibilities
EXCEED SALES AND PROFITABILITY TARGETS
• Share ideas & solutions to optimize performance by working with the store team
• Deliver profit expectations by managing expenses and exceeding sales & key metric targets; Conversion, Units per transaction, Sales per worked hours, Customer Data capture, Units per Hour, Shrink & Audit targets
• Optimize resource to improve productivity, operational efficiency and provide an exceptional RL Experience
• Utilize available data to draw conclusions to optimize performance and/or take corrective action
• Proactively track & monitor competitor activity & share opportunities
• Create & deliver action plans to minimize shrink & improve store compliance
INSPIRE AND DEVELOP THE TEAM
• Direct and inspire the team to maximize KPI results & opportunities by providing the RL Experience & delivering Operational excellence
• Support the hiring & development of talent to meet the business requirement
• Manage talent performance, support personal development plans, provide regular feedback & coaching
• Take responsibility for the planning & implementation of process & technical training
• Encourage a culture with creativity, strong work ethic & a passion for the RL Brand
• Act as the store Brand Ambassador; manage the adherence of the company dress & grooming standards
• Recognize & acknowledge achievements across all employees
• Deputize for the General Manager by successfully leading & empowering the team to maximize performance
• Promote team work, actively listen and involve others in decision making RL
EXPERIENCE AND SERVICE MODEL
• Embrace & demonstrate the RL Service Philosophy & model
• Consistently communicate, deliver & drive the RL Experience service model to an exceptional level
• Foster a customer first culture across the store employee population.
• Provide all customers a welcoming environment to Connect, Convert & Conclude, leaving them with a positive lasting impression of RL
• Share product knowledge, coach selling skills to new & existing employees to ensure delivery of RL Experience, operational efficiencies & fulfilment of product
• Drive the operational efficiencies to ensure customer experience team can connect, convert and conclude
BRAND PRESENTATION AND OPERATIONAL EFFICIENCY
• Plan, implement and communicate the execution of Model Store standards & inventory flow
• Implement the Brand visual proposition to commercially support the customer journey & increase KPI's
• Influence the visual presentation strategy through commercial thinking & utilization of key reports
• Identify & resolve inventory levels & opportunities in partnership with Corporate business partners
• Ensure compliance to all company policy & procedures including, APIS, Cash management and Health & Safety
• Ensure adequate store supplies are available & managed within agreed budget
Experience, Skills & Knowledge
• Professional experience within a Retail environment.
• Proactive, positive and dynamic personality.
• High customer and people service orientation.
• Good social and communication skills.
• Understanding of delivering performance against KPIs
• Experience within MS Office suite.