Opportunità di carriera
Brand Marketing Associate, Hospitality
Ref #:
W163839
Department:
Marketing
City:
New York
State/Province:
New York
Location:
United States
Pay Range: The pay range for this job is $62000 - $95935 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
95935
Pay Range Min
62000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Ralph Lauren is a global, luxury lifestyle brand that services nearly all categories: apparel, footwear, accessories, home, and hospitality. To maximize the lifestyle potential of the brand, this position will support Hospitality Creative & Marketing, driving synergies across brand and regions.
The Marketing Associate is responsible for supporting the strategic execution of Ralph Lauren NA marketing initiatives and activations with a hospitality focus. This role is responsible for fostering productive cross-functional relationships with internal partners that help build and execute national marketing campaigns with a goal to generate revenue and drive traffic.
Hospitality activations will need to be seamlessly executed with continuity and will involve travel in order to be present at all activations; including but not limited to weekends. Additionally, this role will be responsible for identifying local talent/caterers to work closely with from inception to execution; things such as menu development, uniform distribution, serviceware selection, and day-to-day operations must all be well organized and thought out, in addition to overseeing daily operations of each event/activation.
The Hospitality Marketing Associate will be responsible for managing and distributing a monthly calendar to ensure the Hospitality Team is aware of all Marketing activations that will include Hospitality, creating high-level PowerPoint presentations, and recaps of all activations.
In addition to events and activations, this role will include administrative work and high-leveled organization. Teamwork, leadership, process, relationship management and effective communication, as well as attention to detail and a hands-on approach, are critical aspects of this position's responsibilities.
Essential Duties & Responsibilities
Event Management & Execution:
- Lead Ralph's Coffee events and hospitality activations
- Manage vendor relationships and local partnerships
- Oversee event logistics, budgets, and post-event reporting
- Assist with special collaborations, fashion shows, and in-store retail events
Strategic Planning:
- Develop event proposals aligned with corporate marketing objectives
- Track performance metrics and provide analytical insights
- Maintain cross-functional communication with internal teams
- Create and manage annual marketing/events calendar
Administrative Support:
- Manage documentation and presentations
- Process budgets and vendor payments
- Coordinate with hospitality and marketing teams
- Maintain organized filing systems
New Store Openings:
- Develop and execute marketing strategies for new Ralph’s Coffee openings
- Coordinate hospitality elements for opening events
- Ensure brand consistency across all opening activations
- Track and report on opening performance metrics
Experience, Skills & Knowledge
- Relevant experience in hospitality service, events, and execution
- Strong project management skills
- Ability to plan an event/activation from conception to execution
- Ability to execute systems and processes
- Strong analytical, conceptual and technical skills; ability to understand systems and reporting.
- Excellent time management skills and ability to handle multiple demands and competing priorities successfully.
- Strong communication skills (listening, written, verbal, facilitation) and the ability to interact with all levels of management
- Demonstrated ability to be resourceful, creative and time sensitive when faced with multiple demands and challenging deadlines.
- Math and analytical skills.
- Strong sense of teamwork.
- Excellent Word, Excel, Access, Outlook, Adobe skills
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
