Ref #:

W163956

Department:

Marketing

City:

New York

State/Province:

New York

Location:

United States

Pay Range: The pay range for this job is $65000 - $116000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation, where applicable, and varied learning opportunities.

Pay Range Max

116000

Pay Range Min

65000

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

This role is the operational and strategic partner to the North America Marketing Lead, Content & Operations, responsible for leading the execution of omnichannel content strategies across digital, email, retail, and wholesale placements in North America marketing environments. The ideal candidate brings deep expertise in fit-for-platform content strategy—ensuring that assets are optimized for native behavior and performance across each channel. This person will align global and regional initiatives while driving content efficiency, quality, and impact across all touchpoints.

Essential Duties & Responsibilities

Own the end-to-end content planning process across all placements (digital, email, retail, wholesale).
Translate the overarching content strategy into actionable briefs and roadmaps for execution for seasonal campaigns.
Ensure digital and paid media content is fit-for-platform, performance-optimized, and aligned to audience behavior.
Brief and localize global shoots to support NAM-specific campaigns and channel needs.
Partner closely with channel marketing leads, creative teams, and business leads to ensure strategic and creative consistency.
Lead weekly content reviews and touchpoints to track progress, identify risks, and guide decision-making.
Oversee the content calendar, ensuring delivery against seasonal priorities and business objectives and total seasonal content orchestration.
Monitor content KPIs and partner with analytics teams to drive performance improvements.

Experience, Skills & Knowledge

Experience in content strategy, omnichannel marketing, or digital/retail execution.
Demonstrated ability to create and optimize fit-for-platform content across digital placements.
Self-starter with strong organizational and project management skills—able to work independently and proactively drive progress.
Excellent communication and collaboration skills; thrives in a fast-paced, cross-functional environment.
Agency experience a plus, particularly in content production, digital, or retail categories.

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.

Ralph Lauren

Opportunità di carriera

Brand Marketing Manager, Content

Notifiche di lavoro