Career Opportunity

Digital Commerce Business Development & Operations Manager, HMT

Ref #:



Business Strategy


Tsim Sha Tsui




Hong Kong

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Essential Duties & Responsibilities

Key Responsibilities

          Manage and execute all digital partnership related activities, including but not limited to:

  • ­          Work closely with APAC E-Commerce Shared Service Group, Merchandising and Marketing teams in Greater China & Southeast region (Mainland China, Taiwan, Hong Kong, Singapore and Malaysia) to understand business priorities and translate them into strategies that support business objectives
  • ­          Drive the business and secure appropriate marketing exposure and activities for each season across all brands offered, by closely partnering with online partners/accounts
  • ­          Develop creative briefs for all marketing initiatives; work with APAC E-Commerce Project Management and Production teams to ensure creative assets are to spec, meet the marketing/business objectives, and are delivered to account(s) on time
  • ­          Coordinate with APAC IT and Digital Operations team to deliver product assets on time and ensure that all product details are accurately presented on partnering sites
  • ­          Work with internal cross-functional teams; represent perspectives of partner accounts and communicate deadlines/requirements/restrictions effectively
  • ­          Identify new online marketing opportunities and platforms, and develop strategies for E-Commerce optimization
  • ­          Monitor the business daily to ensure on-strategy, on-brand execution of all program activities
  • ­          Partner with finance team to support the invoicing, refund and finance reconciliation processes
  • ­          Own seasonal E-Commerce marketing calendar and recaps for each account

          Lead analysis of all campaign / business metrics

  • ­          Establish KPI analysis and reporting processes with each account for all business and marketing initiatives
  • ­          Partner with internal/external Marketing Analytics team to track and identify actionable data
  • ­          Develop monthly and quarterly sales and marketing reports for distribution to internal teams

          Conduct competitive benchmarking and evaluate new opportunities

  • ­          Monitor competitive digital campaigns/marketing activities within the region for brands’ own site and third-party selling platforms
  • ­          Compile and present competitive trends and insights with identified opportunities
  • ­          Assist in the evaluation of new E-Commerce partnership opportunities in Hong Kong such as WeChat, WhatsApp, YouTube and Instagram
  • ­          Assist in new project / account launches

Experience, Skills & Knowledge


         Bachelor's degree or equivalent, international university degree preferred

         At least 8 years of experience in E-Commerce, at least 3 years in international commerce experience in Hong Kong or Greater China/APAC region, overseas work experience would be a plus

         Knowledge of Adobe Analytics, Google Analytics and working relationship with Search Engine Marketing vendors is a plus.

         Fluent in Mandarin and English preferred, written and spoken Chinese and English

        Excellent organization, communication, and interpersonal skills, with strong, client-service approach

         Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed

         Self-starter, responsible, ability to work independently with minimal supervision

         Ability to multitask/handle multiple projects with tight deadlines

         Ability to collaborate with cross-functional teams internally and externally

         Strong analytical skills

         Collaborative, adaptive, resourceful team player

         Proficiency in Word, Excel, and Powerpoint