Career Opportunity
Content Management Manager, Digital Commerce EMEA & LATAM
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
This role is a key hire for the trading management team. This role will lead a divisional content process for EMEA and LATAM, devising the content tactics to represent the brand and buys in a premium way which increases customer engagement across all channels and countries. This role has several stakeholders and partners within Brand Marketing, Buying and VM to ensure there is a common thread throughout the journey always with a localized lens for all channel and devices.
Essential Duties & Responsibilities
Strategy
- Devise annual content refresh forecast ensuring we are localizing based on customer demand, trends and key regional dates (target 30%)
- Partner with Trading Strategy team on areas of opportunities and tools to improve our brand expression and engagement for the websites across all channels.
- Keeping an awareness of competitor sites and web best practices to ensure a fluid and optimal journey on all the content you migrate/edit.
- Devise seasonal wireframe plans to drive KPI’s, factoring in channel alignment and real estate support for Website, SOTF and APP.
Deployment
- Lead the team to ensure all content is deployed on time and correct for all channels and devices.
- Partner with the Web Ops Manager to ensure we are consistently reviewing tools and processes to ensure we are on par with the industry and reducing manual tasks.
Collaboration
- Collaborate with wider marketing, creative and design teams to ensure the content is optimized for conversion.
- Partner with SEO lead to ensure we are improving on SEO implementation from a content pov.
- Partner with performance marketing and paid media teams to ensure content is aligned across the board and the consumer has a streamlined journey including product ownership and landing experience.
- 3rd Party Vendor Management.
- Partner with North America on new ideas and best practice sharing
Team
- Lead and develop the team members.
- Quarterly, Mid-Year and Annual touchpoints on business and development goals.
- Consistent and productive feedback with all team members on performance.
- Publicise the content roadmap, ensure you are continuing to update the team on changes and ensure they are aware and understand their role to play so they are fully engaged.
- Be a key advocate for all team members, ensuring you are a positive change agent as the business continues to evolve.
- Consistently empower your team, unlocking roadblocks that are identified.
- Bring them along for the journey, ensure you are creating a culture where the team feels they are working to the common goal vs purely executing.
- Be Open, Always Listen and Always lead with Integrity
Experience, Skills & Knowledge
· 6+ years of experience in field, more years within ecommerce/retail background
· Ability to work independently in a fast-paced environment.
· Analytical thinker, with proven business acumen. Clear understanding of success metrics.
· Ability to work in a high-energy, high intensity and rapidly evolving environment.
· The ability to analyze data and create a working theory from data sets
· Strong collaboration skills
· Ability to manage projects, people from afar.
· Thirst for knowledge and consciously drive to keep abreast of the industry trends.
· Thinks creatively.
· Project management skills would be a plus.
· Understanding on SEO.
· Effective written and oral communications skills, with sensitivity to global communication needs.
· Experience in presenting at all levels including Senior.
· Experience in leading and coaching a team to success.
· 3rd party vendor management.
