Career Opportunity
Sales Associate, Lauren Dress
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Manage and nurture a mutually profitable business relationship in conjunction with Sales Lead supporting the Lauren RTW/Dress business within assigned account base.
Essential Duties & Responsibilities
Key focus:
- Interface with Planning team to ensure seasonal assortments meet the business objectives and needs for each account in collaboration with Buyers.
- Develop and implement financial business plan in conjunction with Sales Lead.
- Ensure high level of professional and proactive communication with all levels of account management structure to drive business towards plan achievement.
- Partner with Digital and Retail Development teams to ensure effective execution of merchandising and sales strategy for account leading regular calls with teams to focus on your account's business.
- Gather, enter, and distribute weekly, monthly and seasonal sales.
- Collaborate on integrated marketing plans for account.
Business Analysis & Strategy Planning
- Propose, negotiate, and finalize seasonal sales and receipt plans by account by door in conjunction with Sales Lead
- Develop seasonal financial flow OTB for each account within parameters of account financial objectives for sales and margin
- Manage in-season business for account by continuously monitoring sales, stock, and product performance, finding business opportunities and chasing into them with Buying partners.
- Input data for business analysis (e.g. business reviews, store visit recaps)
- Digital first focus: visit account websites daily to monitor brand presentation, competitive landscape and find opportunities to further chase into business
Retail Analysis and Assortment Planning
- Prepare, report and maintain account profiles (by door)
- Review and advise Account Planning on seasonal assortment plan development for account.
- Assist in execution of final seasonal assortment plan presentation and confirmation during line opening (Travel required).
Account Management and Communication
- Lead monthly calls with Retail Development counterparts
- Schedule, prepare, conduct and document regular business reviews
- Travel to stores to have an understanding of business needs. Develop quarterly itinerary (manager approved) to visit key markets/doors with focus on reviewing assortment content, market share trends, overall stock issues (incl BSR) and overall retail execution.
- Support regional account team by reviewing visit findings with account management
- Partner with Account Services in effective management of monthly shipping/receipt flow and order fulfillment
Experience, Skills & Knowledge
- 2+ years of sales experience. Sportswear and/or Dresses experience preferred. Department store experience essential.
- Relationship experience at the Buyer/Planner level within department stores and generally strong relationship-building skills.
- Strong communication and leadership skills
- Strong analytical skills and high level of expertise in managing assortments, margins, mark up, sell throughs
- Knowledge of competitive landscape and brands
- Proficient in retail math, and Microsoft Office
