Career Opportunity
Analyst, Customer Insights
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are seeking a passionate and highly motivated individual to join the Omni-Channel EMEA Customer Insights team. The successful candidate will be responsible for supporting the team in the execution of quantitative and qualitative customer analysis on all EMEA direct to consumer channels (Retail and Outlets).
Essential Duties & Responsibilities
CUSTOMER REPORTS AUTOMATION
Support in automating and running the customer reports on a recurring basis for Retail, Ecommerce and Outlets to support Business Strategy and decision making
- Customer Performance Reports: recurring view on the performance of different customer value segments, on customer acquisition and retention, on brand and store purchases and on customer profiles
- Satisfaction Reports: recurring view on the customer and browser’s profiles and demographics, on drivers of satisfaction and on barriers to purchases
- External data agency: other responsibilities will include the provision of various reports from external agency(s), leading the relationship with those external stakeholders to ensure effective measurement of the customer journey from lead generation through to purchase
DEEP DIVE CUSTOMER PERFORMANCE ANALYSIS
Execute customer performance deep-dive analysis to address key Business questions and challenges
- Quantitative, transactional based analysis: specific profile, segment, channel or store performance analysis from a customer standpoint to support the understanding of new Business challenges
- Qualitative based analysis: find additional possible explanations for Business challenges within the current set of qualitative feedback from customers and browsers
-Insights and Analysis presentations: develop and deliver clear, insightful, and high-quality power point presentations to be shared with wider teams and key stakeholders
Experience, Skills & Knowledge
- Competency in a numerate subject, e.g. Mathematics, Engineering, Statistics, Physics, Chemistry
- Experience in Consulting, Finance, Customer Insights
- A background in using data within marketing and/or CRM
- Fashion/Luxury environment or an understanding of Consumer Goods industry
- Proven analytical skills with the ability to collect and analyse significant amounts of information with attention to detail and accuracy
- Experience in presenting insights to non-technical stakeholders
- Excellent planning and organizing skills with a drive for results, problem solving and action oriented
- Team player with excellent interpersonal and communication skills (both verbal and written)
- Quick learner, with a taste for discovering new technical tools and spotting data inconsistencies
- Fully fluent in MS Office applications, especially Excel and PowerPoint
- Basics in SQL and Tableau
