Career Opportunity
Digital Commerce Business Development & Operations Manager, HMT
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Essential Duties & Responsibilities
Key Responsibilities
• Manage and execute all digital partnership related activities, including but not limited to:
- Work closely with APAC E-Commerce Shared Service Group, Merchandising and Marketing teams in Greater China & Southeast region (Mainland China, Taiwan, Hong Kong, Singapore and Malaysia) to understand business priorities and translate them into strategies that support business objectives
- Drive the business and secure appropriate marketing exposure and activities for each season across all brands offered, by closely partnering with online partners/accounts
- Develop creative briefs for all marketing initiatives; work with APAC E-Commerce Project Management and Production teams to ensure creative assets are to spec, meet the marketing/business objectives, and are delivered to account(s) on time
- Coordinate with APAC IT and Digital Operations team to deliver product assets on time and ensure that all product details are accurately presented on partnering sites
- Work with internal cross-functional teams; represent perspectives of partner accounts and communicate deadlines/requirements/restrictions effectively
- Identify new online marketing opportunities and platforms, and develop strategies for E-Commerce optimization
- Monitor the business daily to ensure on-strategy, on-brand execution of all program activities
- Partner with finance team to support the invoicing, refund and finance reconciliation processes
- Own seasonal E-Commerce marketing calendar and recaps for each account
• Lead analysis of all campaign / business metrics
- Establish KPI analysis and reporting processes with each account for all business and marketing initiatives
- Partner with internal/external Marketing Analytics team to track and identify actionable data
- Develop monthly and quarterly sales and marketing reports for distribution to internal teams
• Conduct competitive benchmarking and evaluate new opportunities
- Monitor competitive digital campaigns/marketing activities within the region for brands’ own site and third-party selling platforms
- Compile and present competitive trends and insights with identified opportunities
- Assist in the evaluation of new E-Commerce partnership opportunities in Hong Kong such as WeChat, WhatsApp, YouTube and Instagram
- Assist in new project / account launches
Experience, Skills & Knowledge
Requirements
• Bachelor's degree or equivalent, international university degree preferred
• At least 8 years of experience in E-Commerce, at least 3 years in international brand.com commerce experience in Hong Kong or Greater China/APAC region, overseas work experience would be a plus
• Knowledge of Adobe Analytics, Google Analytics and working relationship with Search Engine Marketing vendors is a plus.
• Fluent in Mandarin and English preferred, written and spoken Chinese and English
• Excellent organization, communication, and interpersonal skills, with strong, client-service approach
• Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed
• Self-starter, responsible, ability to work independently with minimal supervision
• Ability to multitask/handle multiple projects with tight deadlines
• Ability to collaborate with cross-functional teams internally and externally
• Strong analytical skills
• Collaborative, adaptive, resourceful team player
• Proficiency in Word, Excel, and Powerpoint
