Career Opportunity

Visual Merchandiser Wholesale Nord Italia e Estero

Ref #:



Creative Services







Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Brand Image Specialist will be responsible for maintaining high standards in all RL doors omnichannel applying directives to the different assortments. He will partner with his manager to rotate RL and partner's doors to a supporting also showroom installations and new store opening across the region.

Essential Duties & Responsibilities

  • Delivering OMNICHANNEL creative and visual excellence
  • Plan the layout in advance following discussions with the management and sales team
  • Be fully knowledge of the guidelines etc and implement these with high standards when working on your corner
  •  Be creative with the product and tools at hand. Keeping in mind your account/customer profile/stock/location
  • Oversee the delivery of the brand visual proposition in store, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximise layout and presentation.
  • Omnichannel flexibility to be able to support all the Italy markets channel outlets, wholesale and RL stores.
  • Maintain all visual displays in store including mannequin styling, props and product
  • Rotations and frequencies to be followed and a weekly office day used effectively.
  • Understand and achieve your seasonal rotation and frequencies of visits per door, per season
  • Plan in your calendar your movements at least 3 weeks in advance Plan in all doors that reflect your seasonal rotation Plan in your trips in advance to manage costs effectively.
  • Make sure that Shop Visit Reports are uploaded a week after visit on your office day
  • Training and communication to staff and development of RL team.
  • Inspire and motivate the staff in the corners- you are their main point of contact to the RL world
  • Ensure that staff are inducted to RL either by you or the corner manager by providing the tools
  • Conduct agreed trainings, clinics, in your region, (as in your rotation)
  • Relationship with internal and external partner (Managers, Sales, Training, Account, and funded staff) in the corners/stores using effective feedback.
  • Build strong relationship with partners within the business stream for their rotations
  • Partner with sales to be proactive with delivery pre-season
  • Use effectively all tools to communicate about the region; email, phone, weekly meeting, WhatsApp etc
  • Keep your manager well informed of all the aspects of your rotated corners.
  • Regularly communicate with the Brand Image Manager/Director and undertake any additional tasks set out by them
  •  Achieve set financial goals for your rotation over the full year.
  •  Understand your retail sales and ST, per season
  • Communicate retail sales targets to our staff in corners
Focus on high turnover corners/stores and prepare action plans for underperforming corner/stores Actively work on key learnings by macro regions (local vendors) to improve cost of stores/ corners

Experience, Skills & Knowledge

Demonstrates ability to balance maintenance and installations on a rolling calendar

Ability to conduct installations outside of standard working and retail store hours (i.e. evenings/ weekends)

Project Management / Organisation skills: proven ability to prioritize, work to a punchlist and hit aggressive deadlines with minimal direction

Communication skills: Demonstrated ability to communicate effectively both in writing and in verbal conversation with, peers,supervisors and direct reports in English language

General computer proficiency to include Word, Exel, Power Point

Fluent English language in speaking and writing

Previous  experience  in fast fashion brand 

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