就業機會
Marketing Executive
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
職位描述
A dynamic role focused on executing full-funnel marketing strategies and enhancing customer relationships for Ralph Lauren Hong Kong and Macau. This position plays a key role in CRM initiatives and retail marketing activities while supporting the marketing team's overall objectives.
職責
Key Responsibilities
- Monitor and evaluate campaign and customer performance, analyse customer data and identify opportunities for optimization.
- multiple channels, including eDM, SMS and WhatsApp etc.
- onduct regular data analysis to derive actionable insights and trends.
- customer engagement, new customer acquisition and retention.
- collateral
Experience, Skills & Knowledge
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in CRM, customer lifecycle management, or database marketing.
- Strong understanding of CRM principles, strategies, and best practices.
- Proficient in CRM tools and platforms, with experience in data management and segmentation.
- Analytical mindset with the ability to interpret and analyze customer data.
- Excellent communication skills, both written and verbal, with the ability to present insights and reports.
- Proficient with MS Excel, PowerPoint and PowerBI.
- Detail-oriented with strong organizational and project management skills.
- Collaborative team player with the ability to work effectively across cross-functional teams.
- Prior experience in the retail or luxury fashion industry is a plus.
