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Luxury Pureplayers Partnership Manager
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Working in the UK office, across EMEA regional Wholesale and Marketing departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility through its top Luxury pureplayers (Farfetch, Mr Porter, Net-a-Porter, My Theresa), managing a junior associate and collaborating with all internal stakeholders.
The ideal candidate will fully support with the development and implementation of marketing campaigns and the optimization of the e-commerce business and experience, being the partners’ main contact and therefore leading conversations externally and internally.
Essential Duties & Responsibilities
Lead Luxury Pureplayers Strategic Planning
- Annual Strategy Development: Support the creation of annual strategies and roadmaps for each luxury pureplayer partner, encompassing marketing and assortment plans in collaboration with key stakeholders
- Marketing Initiatives: Execute high-impact marketing campaigns across multiple channels, including on-site and off-site media, editorial content, social media partnerships, PR, and performance marketing, owning and allocating marketing budget in line with priorities.
- VIC Strategy: Develop and lead the annual VIC strategy in collaboration with the partners and clienteling team
- Cross-Functional Collaboration: Foster collaboration with internal and external stakeholders
Contribute to Commercial Strategy Building
- Business Performance Review: Support yearly and seasonal business strategies by account, assisting with budget planning. Collaborate with Sales team to review business performance and identify key product opportunities
- Market Engagement: Participate in market appointments supporting with the optimization of assortment strategies
- Personal Shopping Team Engagement: Engage personal shoppers with showroom collection previews and plan for VIC pre-orders
Drive Digital Excellence Across Platforms, Optimize Online Consumer Journey and Brand Presentation
- Brand Presence Optimization: Conduct regular site audits to ensure optimal online brand presence, tracking and monitoring presentation and navigation to maximize visibility and conversion. Propose optimizations and monitor progress
- Content Strategy Management: Create dedicated content strategy tailored to each partner, leveraging RL global and EMEA assets and creating ad-hoc content where relevant
- Performance Marketing Management: Oversee performance marketing campaigns (on-site and off-site), track results, and apply learnings to optimize ROI
Leverage Data to Drive Insights into Action
- Marketing Campaign Tracking: Systematize marketing campaign tracking and establish a consistent KPI evaluation framework to optimize future seasonal plans (brand and product performance, attributed media performance and customer insights)
- Weekly/monthly performance monitoring: Be on top of partners’ business performance, building recommendations and driving corrective actions where necessary (reactive marketing, performance marketing, etc)
- Data Sharing and Reporting: Support negotiating data-sharing agreements with Farfetch, NAP, and Mr. Porter. Develop data framing and reporting mechanisms with partners.
Contribute to developing a Winning Team Culture and Drive Company Digital Transformation
- Team management: Support direct report’s personal development through targeted learning and development plans and regular connects
- Process Optimization: Challenge existing processes where necessary and propose new methods to drive efficiency and optimize workflows
- Industry Knowledge Enhancement: Stay on top of competitor trends and innovations in the luxury industry, share relevant news and insights with internal stakeholders
Experience, Skills & Knowledge
- Good digital marketing knowledge and understanding of wholesale
- Proven a similar position (wholesale marketing, retail marketing, events, PR..)
- Proven track record of success in project and team management
- Strong team spirit and interpersonal skills with ability to work cross-functions
- Highly organized and structured, with strong strategic thinking and vision, entrepreneurial mindset and leadership
- Passion and commitment to work in a fast-paced, flexible environment with a strong culture of collaboration, problem-solving and high quality of execution
- Good analytical skills - ability to understand marketing reports and their related KPIs, building learnings and proposed actions
- English native or fluent in English
