就業機會
Senior Specialist Wholesale Digital Commerce (w/m/d)
Ref #:
Department:
City:
State/Province:
Location:
Pay Range Max
Pay Range Min
Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
職位描述
Strategic management of Pureplayer (PP) and Brick and Click (B&C) business focused on driving profitable growth while maintaining brand excellence. This role is a critical business role, collaborating on key tasks and initiatives to further strengthen the Wholesale e-Commerce business of Ralph Lauren in Region Germany (including DACH and Eastern European markets), based in Munich.
This is a strategically important channel for Ralph Lauren in terms of driving sustainable and profitable business growth, brand elevation and acquiring new, young consumers, driving strong impactful reach of brand messaging. Region Germany is a key region for digital growth to the company in EMEA. The mission is to ensure Ralph Lauren is the no. 1 luxury lifestyle brand on all our PP and B&C partner websites in terms of sales, brand presentation on-site and marketing innovation. As such the role has two fundamental facets: sustainable growth and protecting brand equity as traffic and sales on high reach digital platforms accelerate.
職責
- Develop long-term strategies with key accounts to support our Ralph Lauren growth drivers
- Ensure Season-over-Season profitable growth and maximize full-price sales performance
- Optimize Operational Processes
- Enhance Brand Representation
- Ensure Product & Marketing Excellence
Key responsibilities
- Business Development: Lead performance tracking and analysis of key accounts and develop strategic insights for market dynamics. Support online distribution network development and drive data-informed decision-making, using sales and consumer metrics
- Sales & Merchandise Management: Optimize sell-in and sell-out strategies and develop consumer-centric assortment strategies. Identify growth opportunities across channels
- Operational Excellence: Drive process improvements and operational efficiencies. Collaborate with internal teams to implement enhancements while ensuring operational alignment with digital partners
- Marketing & Brand Management: Collaborate on marketing initiatives to drive sales and brand awareness. Maintain high-quality product page standards and ensure consistent brand representation across platforms
- Stakeholder Management: Build strong relationships with PP and B&C partners. Align business strategies with customer needs and coordinate accordingly with internal teams (Sales, Marketing, Merchandise, Business development, Legal etc)
經驗、技能和知識
- 2-3+ years of experience in similar role within an e-commerce business, ideally with experience at a brand (Luxury / Premium Fashion or Sportswear) and at a retailer (Zalando, mytheresa, YNAP, Amazon, Answear, Modivo) with a proven track record of success of building profitability category value and growing brand(s) equity
- Passion for brands and customers, continuously searching for ways to grow value
- Natural excitement for the fashion industry and related product
- Strong interpersonal skills needed with ability to influence and collaborate across multiple teams
- Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed
- Hands-on attitude and eagerness to work solution oriented
- Deep understanding of the Region Germany/EE premium/luxury market, consumer behavior, and competitive landscape
- Fluent in German and English (written and spoken). Any additional language is a plus
Are you interested in working for one of the world's most successful fashion brands and continuing your career in an international environment with varied tasks? We value the talent of each individual and therefore offer many exciting opportunities for individual development. We believe that our employees are key to achieving our business goals and therefore contribute to the success of our company. If you would like to become part of our unique success story and join our dynamic team of experts, please apply with your complete documents (cover letter incl. salary requirement & notice period, resume, references) to us!
