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Digital Site Merchandising Operations Associate
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Ralph Lauren E-Commerce Merchandising Operations team is looking for an enthusiastic and data-driven individual to join our team of e-commerce professionals focused on building a world-class online customer experience.
The successful Site Merchandising Associate will help analyze and optimize RalphLauren.com’s online merchandising by having a detail-oriented approach and a genuine interest in understanding what drives customers to buy. He/she/they will make customer-facing decisions about how to merchandise products in the Ralph Lauren portfolio and serve as go-to person for insight on the customer experience, working cross-functionally with Marketing, Buying, Project Management, Creative and Technology.
Essential Duties & Responsibilities
- Analyze site metrics, customer feedback and other related data to identify opportunities to improve conversion rate and drive revenue growth across product categories
- Ensure customer experiences is seamless throughout the funnel through set-up and maintenance of product pages, category pages, cross-sells and more throughout the seasons
- Work cross-functionally, especially with Buying and Marketing teams, to relentlessly maintain solid understanding of brand priorities and ever-changing product assortment to deliver engaging, visual merchandising on site
- Assist with A/B testing set-up and execution to continuously understand customer behavior on-site
- Strategize and implement sorting rules changes on category pages to improve the customers shopping journey
- Execute and support strategy of Product Recommendations on product pages such as Complete the Look
- Work closely with Site Content team to support brand storytelling on site by tracking products featured in content
Experience, Skills & Knowledge
- E-commerce experience
- Passion for the Ralph Lauren customer with a strong interest in understanding and driving user behavior
- Experience with Salesforce Commerce Cloud Business Manager preferred
- Strong analytical skills; proficiency in Adobe Analytics preferred
- Strong communication skills, both written and verbal
- Positive, “can-do” attitude
- Willingness to be flexible and pivot across multiple tasks as necessary
