Kariyer Fırsatı
CRM Manager
Ref #:
W173592
Department:
Data Analytics
City:
London
State/Province:
London
Location:
United Kingdom
Pay Range Max
Pay Range Min
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The EMEA CRM Manager is responsible for planning and delivering the CRM strategy for Full Price RL CRM. They will work closely with the CRM team to create engaging, relevant, best-in-class campaigns that drive high quality traffic both in-store and online. They will own our CRM communication calendar and manage all output across their team of x4 direct reports. Working alongside the Senior CRM Manager, the role will continuously identify opportunities to develop innovation, automation and efficiencies.
The CRM Manager will be responsible for analysing the performance of our Full Price campaigns to inform data driven & innovative creative decisions which will also feed into their wider CRM strategies to help us maximise our engagement, revenue, customer loyalty, retention rates, database growth and increase customer value.
The CRM Manager will be a luxury lifestyle leader, who is comfortable and confident communicating with internal stakeholders and our third-party agencies. They will have proven experience using CRM platforms (ESP, CDP etc.) – building campaigns, audiences and fully understanding data segmentation.
Essential Duties & Responsibilities
• Own the planning and strategy for the Full Price cross-channel CRM calendar.
• Oversee peak trading periods ensuring specific CRM targets are met while ensuring flexibility to pivot to support business needs across owned channels.
• Support brand elevation and commercial responsibilities for owned channels; email, SMS and direct mail.
• Support CRM Interns and Associates on day-to-day activities to ensure the smooth running of their team.
• Work closely with the Senior CRM Manager to understand channel targets and strategy for a best-in-class test and learn approach which will support channel performance.
• Work closely with the Customer Insights team to understand the Ralph Lauren customer behaviour and develop the communication calendar to optimise our customer journey.
• Own data capture initiatives, supported by the CRM Team & Data Strategists, optimising in-store and progressive data capture opportunities to build out the Full Price contactable base.
• Be comfortable with CRM KPI’s and metrics and understand how campaigns are performing against benchmarks, control groups and other comparisons.
• Strong technical skills: overseeing all audience / campaign builds within our CDP and ESP.
• Pushing innovation with support of 3rd party agencies, to ensure emails and CRM campaigns (across channel) are best-in-class.
• Take the lead in communicating with internal & external stakeholders, sharing campaign plans, performance and CRM insights and strategy.
• Team management of 4x direct reports (x2 CRM Associates and x2 CRM Interns) – coach, support, develop talent & empower junior team members.
Experience, Skills & Knowledge
• Strong technical skills: overseeing all audience / campaign builds within our CDP and ESP.
• Pushing innovation with support of 3rd party agencies, to ensure emails and CRM campaigns (across channel) are best-in-class.
• Take the lead in communicating with internal & external stakeholders, sharing campaign plans, performance and CRM insights and strategy.
• Team management of 4x direct reports (x2 CRM Associates and x2 CRM Interns) – coach, support, develop talent & empower junior team members.
