Ref #:

W170377

Department:

Marketing

City:

Tsim Sha Tsui

State/Province:

Kowloon

Location:

Hong Kong

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Essential Duties & Responsibilities

Key Responsibilities

Develop and execute marketing campaigns and in-store activations aligned with global/regional strategies
Plan and manage end-to-end event execution including brand events, pop-ups, in-store activations and seasonal campaigns
Coordinate with landlords for mall promotions, marketing opportunities and store presence optimization
Support development of customer engagement strategies and execute DTC communications
Coordinate with vendors and internal stakeholders for store marketing collateral
Execute marketing partnerships and collaborations for targeted customer acquisition
Monitor campaign performance and provide recommendations for optimization

Experience, Skills & Knowledge

Qualifications

Bachelor's degree in Marketing, Business or related field
5 years of experience in retail marketing or events
Experience in luxury/fashion retail preferred
Strong project management and stakeholder management skills
Fluent in English, Cantonese and Mandarin
Strong written communication skills in both English and Chinese
Detail-oriented and results-driven mindset
Ability to maintain flexible working schedule to support retail business needs and events
Experienced candidates will be considered for Assistant Marketing Manager

Ralph Lauren

Możliwości z zakresu kariery

Senior Marketing Executive

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