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Senior Associate Visual Merchandising, Digital Commerce EMEA & LATAM
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Senior Visual Merchandising Associate plays a pivotal role in the day-to-day management and development of all digital storefronts, ensuring merchandising and promotional activity aligns seamlessly with trading, marketing and promotional plans. Acting as a brand gaurdian, they uphold the highest standards of visual execution and consistency across all touchpoints to position the business as a true Digital Flagship.
The role requires strong commercial awareness and attention to detail, from understanding divisional plans, seasonal buys and forecasts to make informed merchandising decisions that drive both sales and customer experience. The Senior Associate will take a proactive approach to troubleshooting customer facing issues, maintain site integrity and brand excellence at all times to deliver best-in-class digital experiences.
Essential Duties & Responsibilities
Visual Merchandising
- End-to-end management and optimisation of digital storefronts, ensuring merchandising and promotional activity are aligned with trade priorities and brand storytelling goals.
- Maintain and refine product attribution and categorisation, ensuring optimal product visibility and discoverability.
- Lead execution of promotional events, ensuring accuracy and excellence in delivery.
- Own UAT and platform testing for enhancements within division, ensuring flawless execution and user experience.
- Partner closely with Brand, Content, Web Development and CRM teams to brief, test, and deploy content across digital channels ensuring seamless storytelling and customer journeys.
- Conduct CX/UX audits to identify friction points across the funnel, product pages, navigation, search, cross-sells, and drive continuous improvements.
- Partner with trade management to refine navigation, content hierarchy, and product placement to maximise commercial opportunity.
- Translate analytics, customer feedback, and trading insights into data-driven actions to improve conversion and engagement.
- Benchmark against competitors and industry leaders to recommend best-in-class site experiences and elevate visual and commercial presentation standards.
- Ensure all divisional documents (Trading Calendars, Process Documents, etc.) are maintained and leveraged effectively across the team.
Trade
- Lead weekly trade analysis for your division, delivering insightful weekly and monthly reporting that identifies risks, opportunities, and clear next steps.
- Translate sales performance trends into actionable trading plans to drive conversion and demand.
- Partner closely with DTC merchandising to maximise stock availability and product exposure across digital channels.
- Maintaining strong brand cross-functional relationships to ensure alignment on priorities, launches, and seasonal narratives.
- Present seasonal performance recaps and strategic recommendations, demonstrating strong commercial and analytical acumen.
- Attend line openings and range reviews to stay connected to product strategy, provide feedback to buying and merchandising teams to ensure optimal online assortments.
Team
- Support and coach assistants, associates, and interns, offering clear direction while fostering collaboration, independence and accountability.
- Support cross-functional projects and internal team meetings with a collaborative and solutions-focused approach.
- Build trusted relationships across departments, contributing to a team-first environment.
Experience, Skills & Knowledge
- 4+ strategic cycles of digital merchandising or e-commerce experience, ideally or equivalent
- Overseeing workload and deliverables from others, demonstrating leadership through influence.
- Strong Excel (Pivot Tables, VLOOKUPS) and analytical skills to manipulate and interpret large data sets.
- Working knowledge of CMS and web tools (Salesforce, Content Square, etc.).
- Highly organised with exceptional attention to detail and follow-through.
- Naturally collaborative and entrepreneurial, balancing independent ownership with a team-first mindset.
- Strong communicator, able to present clearly, adapt tone across audiences, and influence effectively.
- Demonstrated aptitude for technology and understanding of product data flows.
- Passion for luxury fashion and delivering premium digital experiences.
- Growth-oriented, adaptable, and motivated by building something great together.
