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Senior Sales Executive MW, Region Spain
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Essential Duties & Responsibilities
Account Management
- Plan Development Strategies for all Accounts under his/her responsibilities
- P&L Management
- Expense Control: T&E, Customer Contributions, Marketing
- Develop Strategies to maximise sell-thru of product in co ordination with Trade Marketing
- Meet regularly with the accounts to monitor the business versus agreed plans providing feedback and corrective actions to clients where necessary
Forecasting, Analysis and Reporting : Product and financial
- Create a by account and country financial and product forecast: monthly, seasonally and annually
- Understand accounts key sale drivers
- Interpret and track sales trends
- Attendance at monthly Forecast meetings
- Help in the preparation of Fiscal Year Budgets and Business Plans for Accounts
- Provide end of season report, detailing overall financial performance, best and worst sellers, summary of reorders, stock levels, deliveries, returns etc.
Sales
- Plan and negotiate purchase levels with clients in replenishment and fashion categories at the levels that will achieve agreed objectives.
- Ensure the collection in store presentation reflects RL brand and style values.
Management of merchandising and in store demonstrators
- Train and develop the teams in account management, selling and product
- Utilise the teams to ensure agreed plans are effectively implemented at store level
- Motivate the teams through management and incentives
New Business
- Work with Regional Head of Sales to plan targeting of new accounts based on Menswear distribution
- Negotiate floor space and location of product
- Manage requirements for fixtures and POS.
- Set seasonal purchase levels.
- Initiate new client set up and credit check.
New product input
- Detailing seasonal competitor and trend reports for the country
- Identifying market and range gaps for potential new product development
Relationship building with:
- Marketing
- Head Office
- Buying Directors, Store Managers, Buyers, Forecast team and Supply Chain in Geneva
Travelling to Brand Presentations, Business Meetings and store visits required
Experience, Skills & Knowledge
- Strong Influencing skills required to develop and maintain good relationships with accounts and team members
- Advocate of the brand and product in the market
- Ability to deal with fast paced and changing environments
- Highly organised, detail oriented and accurate
- Ability to manage multiple tasks simultaneously
- Strong communication and analytical skills combined with creative and fashion sensibilities
- Negotiation and influencing skills
ð Qualifications & experience
- Educated to degree level preferred but not required
- Relevant number of years experience in Menswear Sales required with additional experience in Retail fashion environment preferred
- Computer literate
- Advance English level
