(Senior) E-Commerce Manager

Ref #:





Tsim Sha Tsui




Hong Kong

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, and Club Monaco, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Job Purpose

This person will manage and support the expansion of e-commerce & digital capabilities and any potential new business growth by exploring new digital channels in Hong Kong to facilitate the best Client Service experience online. He/she will explore and implement the integrated digital strategies, monitor and evaluate the performances, and deliver the multi-dimensional function & company business goals. This position will work closely with cross-functional teams within the company as well as with external online partners/accounts to effectively manage and execute e-commerce brand site strategies (including but not limited to, and any third-party selling partnership programs for Hong Kong. 

Essential Duties & Responsibilities

Key Responsibilities

- Manage and execute all digital partnership related activities, including but not limited to:

  • Work closely with APAC E-Commerce Shared Service Group, Merchandising and Marketing teams in Hong Kong to understand business priorities and translate them into strategies that support business objectives
  • Drive the business and secure appropriate marketing exposure and activities for each season across all brands offered, by closely partnering with online partners/accounts
  • Develop creative briefs for all marketing initiatives; work with APAC E-Commerce Project Management and Production teams to ensure creative assets are to spec, meet the marketing/business objectives, and are delivered to account(s) on time
  • Coordinate with APAC IT and Digital Operations team to deliver product assets on time and ensure that all product details are accurately presented on partnering sites
  • Work with internal cross-functional teams; represent perspectives of partner accounts and communicate deadlines/requirements/restrictions effectively
  • Identify new online marketing opportunities and platforms, and develop strategies for E-Commerce optimization
  • Monitor the business daily to ensure on-strategy, on-brand execution of all program activities
  • Partner with finance team to support the invoicing, refund and finance reconciliation processes
  • Own seasonal marketing calendar and recaps for each account
- Lead analysis of all campaign / business metrics
  • Establish KPI analysis and reporting processes with each account for all business and marketing initiatives
  • Partner with internal/external Marketing Analytics team to track and identify actionable data
  • Develop monthly and quarterly sales and marketing reports for distribution to internal teams
- Conduct competitive benchmarking and evaluate new opportunities
  • Monitor competitive digital campaigns/marketing activities within third-party selling platforms
  • Compile and present competitive trends and insights with identified opportunities
  • Assist in the evaluation of new E-Commerce partnership opportunities in Hong Kong
  • ­Assist in new project / account launches

Experience, Skills & Knowledge


  • Bachelor's degree or equivalent
  • At least 8 years of experience in E-Commerce, at least 3 years in commerce experience
  • Knowledge of Adobe Analytics, Google Analytics and working relationship with Search Engine Marketing vendors is a plus.
  • Fluent in Cantonese and English, written and spoken Chinese and English, Mandarin is a plus
  • Excellent organization, communication, and interpersonal skills, with strong, client-service approach
  • Ability to think proactively, creatively problem solve, prioritize, and escalate issues when needed
  • Self-starter, responsible, ability to work independently with minimal supervision
  • Ability to multitask/handle multiple projects with tight deadlines
  • Ability to collaborate with cross-functional teams internally and externally
  • Strong analytical skills
  • Collaborative, adaptive, resourceful team player
  • Proficiency in Word, Excel, and Powerpoint

(Senior) E-Commerce Manager