Digital Commerce Business Development Lead , Project Management & Analytics

Ref #:



Business Strategy


Tsim Sha Tsui




Hong Kong

Pay Range Max

Pay Range Min

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren is looking for an experienced digital commerce professional to lead the ecommerce business development activities supporting APAC markets: Japan, Korea, China, Hong Kong, Taiwan, Australia, and SEA. This position will work closely with cross-functional teams in APAC office as well as in-country ecommerce teams to identify new business or existing business enhancement/optimization opportunities, develop business case, partner with Global Technology organization to plan and drive projects to execution, and track business performance. The role also includes managing digital commerce demand planning & KPI reporting activities, site analytics, as well as omni-channel project management activities. H/she will report directly to the Head of APAC Digital Commerce & Operations and will play an important role in driving digital brand strength, digital sales growth, and brand elevation of Ralph Lauren brands in APAC region.

You are a self-starter, thought leader, problem solver with an entrepreneurial mindset. You understand the nuances of different APAC markets and consumer needs/behavior especially within the digital ecosystem. You thrive fast paced work environments and effectively manage time and team resources to meet deliverables and project deadlines. You leverage your strong interpersonal/communication skills to effectively lead projects and teams and have a strong track record of driving complex projects to success. You have experience in identifying strong talents, in addition to leading and developing a high-performing team.

Essential Duties & Responsibilities


Lead Digital Commerce business development activities: 

  • Manage APAC Digital Commerce roadmap in partnership with Global Tech/IT and country digital commerce teams
  • Lead the planning of various omni-channel, digital commerce-focused business optimization and market expansion projects
  • Define business requirements in partnership with the regional teams and support the launch of all projects on-schedule as planned
  • Assist in the evaluation of new e-commerce partnership opportunities
  • Build business case and financial models, develop go-to-market plans for new growth initiatives across APAC
  • Collaborate with internal cross-functional teams on launch plans; represent perspectives of various internal and external partners; communicate any risks and manage mitigation plans effectively   
  • Proactively and effectively manage key stakeholders
  • Lead pilot programs, test & learn; expand and scale if proven successful
  • Identify scale-able opportunities in day-to-day operations/processes; propose new ideas; lead execution/market roll-out
  • Conduct market research, develop in-depth understanding of competitive landscape, report on competitive trends, derive market insights that translate into short to mid-term identified opportunities
  • Drive innovation projects to execution for digital commerce channels and manage omni-channel projects & operations  

Develop and manage Demand Planning and Analytics functions:

  • Strengthen demand forecasting & planning workstream in partnership with FP&A and regional digital commerce teams
  • Develop data-driven solutioning and decision-making mindset in teams and the greater organization
  • Manage various digital commerce-related reporting activities on a weekly, monthly, quarterly as well as ad hoc basis
  •  Derive campaign-level performance insights to help understand consumer engagement effectiveness as well as business impact
  • Develop analytics models/frameworks to help understand consumer behavior, track content and digital product performance
  • Analyze consumer journey on sites and identify funnel/conversion optimization opportunities 
  • Develop hypothesis and validate via data analysis, derive insights and offer recommendations/solutions


  • Monitor business performance on weekly, monthly, quarterly basis to ensure on-strategy, on-brand execution of all business activities
  • Assist in developing business review or digital/ecommerce strategy materials to be presented to the leadership teams

Experience, Skills & Knowledge


  • Degree holder in Business, Advertising, Marketing, Communications, E-commerce or MBA
  • Minimum 12 years of professional experience
  • Minimum 3 years of managing a team of 3 or more
  • Minimum 2 years of experience in consulting/ research firm/investment banking
  • Luxury retail/e-commerce / digital marketing/brand building experience at APAC or Global level highly valued
  • Prior Salesforce experience highly recognized 
  • Strong thought leader, problem solver, self-starter, entrepreneurial, results-oriented, responsible, able to work independently with minimal supervision
  • Excellent project management skills
  • Consumer-obsessed, commercial-minded, strong organization, communication, time-management, attention to detail, and interpersonal skills
  • Able to multitask and handle multiple projects with tight deadlines, while working with multiple stakeholders in various departments/regions   
  • Positive, collaborative, team player, self-motivated, creative, high appetite to learn
  • Strong analytical skills
  • Advanced proficiency in Powerpoint, Excel, Word
  • Fluency in English is a must, additional language proficiency in Japanese, Korean, or Mandarin is highly valued