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Senior Brand Image Manager, Strategy & Operations RLS EMEA
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
This role acts as nominated deputy to BI Creative Strategy & Operations Lead, EMEA. Responsible for leading the BI install calendar and project-managing all BI operations and key initiatives such as NSO, refurbishments, in-store pop-ups, and product launches.
Essential Duties & Responsibilities
OPERATIONS MANAGEMENT:
· Help BI Creative Strategy & Operations Lead, EMEA manage BI operations for multiple deliverables across regions simultaneously. Administer resources, deadlines and goals, check progress regularly to ensure timely delivery.
· Manage BI RLS EMEA install calendar, regularly partnering with BI Regional leads to ensure install dates are updated and aligned with the latest delivery changes.
· Hold monthly finance meeting with the Regional BI leads to review forecast updates, check progress of all creative budgets and flag any budget needs or constrains.
· Create weekly RLS newsletter and other informative documents to give BI Regional Teams and main counterparts more visibility over BI’s key initiatives and projects across EMEA.
· Take responsibility for staying up to date with product delivery/install dates, regional budgets, new marketing events/initiatives and key EMEA projects across creative channels.
· Help compile images and regional information for BI decks to share with the business.
PROJECT MANAGEMENT:
· Work closely with the Head of BI, EMEA and the BI Creative Strategy & Operations Lead in the conceptualization of key BI initiatives such as NSO, refurbishments, in-store pop-ups and product launches.
· Compile a creative brief and manage a “to-do” list per project. Partner with key business counterparts, stores and Regional BI teams to align on needs, budgets and timelines.
· Manage the procurement and compilation of creative and aesthetic elements for each project.
· Research, identify and utilize multiple vendors and resources for props, decorative elements and set building.
· Partner with BI Regional Leads to collate NSO/refurbishments creative needs, updating Store Development’s Budget Sheet accordingly.
· During project installations, manage schedule and coordinate the different vendors/counterparts to ensure efficient use of time/resources and minimum store disruption during trading hours.
· Partner with BI Regional Leads to ensure interiors are updated to support and reinforce project needs: repositioning mannequins, re-propping, re-merchandising, and sourcing alternative product for interior presentations.
Experience, Skills & Knowledge
· Visual presentation and operational experience, in a luxury retail environment.
· Strong time management and organizational skill-set which enables managing and engaging the team. Ability to influence people.
· Outstanding communication skills, both verbal and written, with supervisors, direct reports and peers.
· Excellent project/budgetary skills.
· General computer proficiency including Word, Excel and Outlook.
· Ability to manage and travel to multiple store locations.
· Ability to conduct installations outside of standard working and retail store hours (i.e., evenings after 9 PM and weekends).
· Passion, strong understanding and affinity for the Ralph Lauren brand and its aesthetic.
