Ralph Lauren

Working in the UK office, across EMEA regional Wholesale and Marketing departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility through its top Luxury pureplayers (Farfetch, Mr Porter, Net-a-Porter, My Theresa), managing a junior associate and collaborating with all internal stakeholders.

The ideal candidate will fully support with the development and implementation of marketing campaigns and the optimization of the e-commerce business and experience, being the partners’ main contact and therefore leading conversations externally and internally.

Lead Luxury Pureplayers Strategic Planning

• Annual Strategy Development: Support the creation of annual strategies and roadmaps for each luxury pureplayer partner, encompassing marketing and assortment plans in collaboration with key stakeholders
• Marketing Initiatives: Execute high-impact marketing campaigns across multiple channels, including on-site and off-site media, editorial content, social media partnerships, PR, and performance marketing, owning and allocating marketing budget in line with priorities.
• VIC Strategy: Develop and lead the annual VIC strategy in collaboration with the partners and clienteling team
• Cross-Functional Collaboration: Foster collaboration with internal and external stakeholders

Contribute to Commercial Strategy Building

• Business Performance Review: Support yearly and seasonal business strategies by account, assisting with budget planning. Collaborate with Sales team to review business performance and identify key product opportunities
• Market Engagement: Participate in market appointments supporting with the optimization of assortment strategies
• Personal Shopping Team Engagement: Engage personal shoppers with showroom collection previews and plan for VIC pre-orders 

Drive Digital Excellence Across Platforms, Optimize Online Consumer Journey and Brand Presentation

• Brand Presence Optimization: Conduct regular site audits to ensure optimal online brand presence, tracking and monitoring presentation and navigation to maximize visibility and conversion. Propose optimizations and monitor progress
• Content Strategy Management: Create dedicated content strategy tailored to each partner, leveraging RL global and EMEA assets and creating ad-hoc content where relevant
• Performance Marketing Management: Oversee performance marketing campaigns (on-site and off-site), track results, and apply learnings to optimize ROI 

Leverage Data to Drive Insights into Action

• Marketing Campaign Tracking: Systematize marketing campaign tracking and establish a consistent KPI evaluation framework to optimize future seasonal plans (brand and product performance, attributed media performance and customer insights)
• Weekly/monthly performance monitoring: Be on top of partners’ business performance, building recommendations and driving corrective actions where necessary (reactive marketing, performance marketing, etc)
• Data Sharing and Reporting: Support negotiating data-sharing agreements with Farfetch, NAP, and Mr. Porter. Develop data framing and reporting mechanisms with partners.   

Contribute to developing a Winning Team Culture and Drive Company Digital Transformation

• Team management: Support direct report’s personal development through targeted learning and development plans and regular connects
• Process Optimization: Challenge existing processes where necessary and propose new methods to drive efficiency and optimize workflows
• Industry Knowledge Enhancement: Stay on top of competitor trends and innovations in the luxury industry, share relevant news and insights with internal stakeholders