Karrieremöglichkeiten
Global CMI Director - Womenswear & Handbags
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At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Positionsübersicht:
Global Insights Director role based in London to manage all research and insights on Womenswear & Handbags, supporting the global brand, marketing, merchandising and sales teams.
Grundlegende Aufgaben und Verantwortlichkeiten:
- Manage the smooth running and effective insights delivery of all research pertaining to Womenswear or Handbags, including:
- Working in close partnership with the global & regional brand and marketing teams to understand their business needs & gaps to ensure all research answers key business questions
- Building strong relationships with, and managing agencies effectively to achieve strong results that meet our need to marry ‘magic & logic’ or ‘data with style’
- Ensuring key learnings & implications are discussed with all relevant teams, particularly supervising and supporting the regional teams with the understanding and sharing of insights to all key stakeholders in their markets
- Deliver strategic business support to the global Womenswear & Handbag Brand and Marketing teams & support regional teams
- Deliver yearly 360 analysis combining insights from U&As, brand health, social listening, identifying new category, brand or market opportunities to feed into category, brand and marketing strategies
- Support all global WW & Handbags Board meetings & Long-Range Planning analysis
- Provide regular updates to the business on any relevant macro-consumer shifts, fashion trends & competitor developments impacting Womenswear & handbags categories
- Support the global marketing team to ensure insights inform advertising development, from concept to post-campaign assessment
- Contribute to the consumer centricity shift by driving adoption of Consumer insights within brands, regions and markets ways of working.
Erfahrung, Fähigkeiten & Kenntnisse:
A proven track record and experience in an insight function, including client-side experience, ideally in a retail or luxury business
Excellent ad hoc research skills (both quantitative and qualitative) with expertise across consumer and shopper methodologies; proven ability to drive briefs, effectively manage agencies, build out analysis from scratch from data tables and pull together strong & impactful stories.
Luxury or fashion sensibility.
Passionate about understanding our consumers, having the sensitivity/ flair to gather regional nuances and implications for our business
Exceptional analytical skills and commercial awareness, with a passion for turning complex and multiple sets of data into clear, business-led recommendations
Proven leadership experience, with evidence of driving business change/ growth and an entrepreneurial mindset to drive the business’s consumer centricity transformation.
Demonstrable ability to influence senior management and network, showing ability to interact with those of a variety of different backgrounds and levels of seniority, as well as different cultures and perspectives.
Curious, proactive, innovative and forward-thinking in their approach.
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