Ref#:

W151641

Abteilung:

Data Analytics

Ort:

New York

Bundesland:

New York

Land:

United States

Firmen Beschreibung:

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Positionsübersicht:

The Consumer Insights Associate supports the Customer Intelligence team for the PRO division. Reporting to the CIX Lead-NA Retail, this individual will be a key contributor to identifying opportunities in the PRO stores and facilitating the execution of identified strategies. The individual will play an integral role in building and evolving marketing insights across all PRO stores.

Grundlegende Aufgaben und Verantwortlichkeiten:

• Develop regular consumer insights for PRO stores by region to provide a framework to guide consumer strategies

• Manage weekly/monthly/quarterly/annual customer performance reports for PRO

• Track customer performance by store and identify areas of opportunity to help drive growth initiatives. Partner with field to ensure understanding, actions, and accountability

• Provide quarterly/adhoc insights by region to the Field Leadership teams, identifying areas of opportunity, encouraging shared best practices, and delivering recommendations to evolve our engagement strategies and manage consumer experiences.

• Organize outreach strategies and lists to support areas of opportunity

• Augment quantitative insights with qualitative data. Schedule visits/calls with field leadership to gather insights. Leverage Customer Voices survey results to supplement quantitative data.

• Provide monthly/quarterly recap of scores, trends, and insights from Customer Voices.

• Study and report on outreach performance and activities by store to assess impact and ROI

• Leverage Real Estate dashboard and qualitative insights to help identify new store opportunities as well as assortment opportunities in each store.

• Develop strong partnerships with cross-functional and inter-company peers (Field, Marketing, Business Planning, Clienteling)

Erfahrung, Fähigkeiten & Kenntnisse:

Experience

· Well-versed in the Ralph Lauren business

· Quantitative Analytical ability

· Analytical or Marketing role within a Retail company a plus

Skills/Behavior

· Articulate thoughts eloquently for multiple levels of management

· Strong understanding of the Ralph Lauren brand and enthusiastic willingness to learn

· Ability to see from the customers’ perspective and serve as their advocate

· Strong analytical abilities and attention to detail

· Demonstrated critical thinking skills with an ability to make decisions for the business

· Team-player; ability to work with all business divisions in a proactive manner and drive results

· Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight

· Adapts easily to changing situations and demonstrates flexibility in juggling priorities

Market & Customer Intelligence Associate, Polo Retail Outlets NA (PRO)

Ralph Lauren

Karrieremöglichkeiten

Consumer Insights Associate, NA

Stellenbenachrichtigungen