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Digital Visual Merchandising Assistant
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At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Positionsübersicht:
The Assistant, Digital Visual Merchandising is responsible ensuring a best in class product browsing experience that reflects brand vision while delivering customer engagement and financial goals. This customer-centric leader will collaborate with the merchandising operations, email & performance marketing, web ops, customer experience, creative and buying teams to make the website a beautiful, engaging and relevant reflection of the brand.
Grundlegende Aufgaben und Verantwortlichkeiten:
• Visual Merchandising: Drive Kids & Baby online sales and maximize profit by managing the merchandising strategy for all curated grids.
• Develop strong knowledge of Kids & Baby brands, product, and editorial content.
• Populate the curated grids through an editorial lens, but with a grounding in marketing, merchant and business priorities.
• Provide thorough and timely QA for curated grids that match back to site content updates.
• Build in partnership with the site operations team business rules for browsing that meets aesthetic as well as business tenets.
• Optimize product sell-through using best-in-class site merchandising tactics to drive revenue and conversion growth.
• Stay up-to-date with current and developing Ecommerce merchandising trends, research and analyze competitive landscape.
• High degree of thoughtful and analytics-based recommendations and executions for the complete digital customer experience
• Optimize cross-channel efforts and communication streams.
• Promotions: manage all Kids & Baby ‘new to sale’ grids along with all curated grids associated with site wide and email only offer promotions.
• Social: Partner with the organic social team to streamline processes and align on flight schedules for all Kids & Baby social shops on Instagram
• Help in driving the kids & baby social shop strategy by utilizing metrics and RLE site strategies.
Erfahrung, Fähigkeiten & Kenntnisse:
• Preferable experience E-Commerce or Visual Merchandising
• Elevated aesthetic and taste-level with ability to communicate creative direction visually
• Strategic team player with sharp analytical and problem solving skills.
• Self-motivated, performance and results driven.
• Experience using digital analytics and KPIs to drive the business
• Demonstrated success in selling and promoting product in online marketplaces
• Excellent verbal and written communications skills
• Ability to handle multiple tasks and aggressive deadlines in a fast paced environment.
• Exceptional understanding of consumer behavior, trends and market analysis