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Brand Merchandising Associate, Purple Label
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Abteilung:
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Firmen Beschreibung:
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Positionsübersicht:
The Brand Merchandising Associate is responsible for day-to-day merchandise activities to support the wider Purple Label merchandising team. They are responsible for weekly meeting documentation, system and report creation, and line opening materials/tracking. Merchant teams play a key role in all major events throughout the process (i.e. design final, adoption, line opening & costing).
Grundlegende Aufgaben und Verantwortlichkeiten:
Research:
· Identify growth opportunities and protect needs of business for product category.
· Comprehensive knowledge and adherence to product category, calendar milestones, line development and status.
· Weekly analysis and knowledge of global business performance; partnering with regional teams to understand needs of regional businesses.
· Knowledge of competition and trends, identifying new opportunities appropriate for brand.
Financial:
· Provide support and direction for the merchandising process.
· Develop and partner with the planning team on Global Line Plans – creating super season category strategies inclusive of style and SKU plans with a focus on delivery flow – understanding sales history, top volume drivers, fashion and price tier matrices and new market opportunities.
· Assist in driving Assortment Plan to Win – focus on core, seasonal core and seasonal product flow and balance (a classic v-concept approach within product life cycle).
· Prepare analysis on sales trend and sell through, volume drivers and SKU productivity to influence business driving recommendations.
Manage OK to BUY process.
· Create and maintain assortment data in GFE; including accurate & timely data entry & system updates for all merchandising item definition and line changes; ensuring all cross-functional teams are in alignment.
· Ensure accuracy and distribution of Change Control Form to cross-functional teams and regions.
· Assist with ad hoc projects and work with the team as requests arise.
Communication:
· Partner with cross-functional team members to drive business objectives.
o Design: work closely together on the line creation – driving a balance with fashion and price tier while merging business and brand intentions and maintaining the integrity of the GLP.
o Production/PM: partner to meet category margin targets, understanding all cost components and cost saving challenges.
o Regions + Channels: partner on upfront business needs to incorporate into line creation and provide daily support on product needs through both the development and in-store life cycle.
· Communicate & distribute all critical merchandising information to key functional areas on a timely basis.
· Maintain and follow through on daily interaction with Design and Production to ensure accurate on-order, delivery flow, change control & calendar adherence for product category.
· Attend line status meetings, driving product category and managing change.
Create and present seasonal product strategy and line plan for product category, ensuring they support global brand direction.
Erfahrung, Fähigkeiten & Kenntnisse:
- Product development/merchandising experience in Men’s Wear, Accessories and Footwear preferred.
- Strong analytical and retail math skills.
- Strong communication, interpersonal & teamwork skills.
- Evident leadership and influencing skills.
- Highly organized, detail oriented & accurate.
- Resourceful, efficient and able to take initiative.
- Ability to manage multiple tasks simultaneously.
- Priority and time management.
Computer Skills: Proficiency in MS Office applications, Retail Math, and systems knowledge (GFE+).
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