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Senior Associate, Marketing PRO
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Senior Marketing Associate will be a highly passionate & organized leader who will have strong business acumen as well as RL brand sensitivity. This role covers 60 stores in 14 European countries & will both cocreate & implement a fully considered Marketing plan which is both brand appropriate & market right to acquire & secure the loyalty of customers in a high paced & ambitious environment.
The role requires a confident & persuasive communicator, an individual with strong business acumen & an entrepreneurial spirit to be able to create & execute ambitious projects involving several internal & external stakeholders – Marcom & Commercial peers as well as 13 external partners.
Over and above all the skills & experience required to be successful in this role is a genuine passion & “feel” for the Ralph Lauren brand, strong interest in fashion & performance marketing, the ability to inspire change & drive excitement.
Essential Duties & Responsibilities
Channel Coordination Excellence:
· Be the main points person to coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) & Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, clear & timely information exchange to move projects along.
· Nurture to grow external partnerships with focus on three key partners. Chase long term goals by setting quarterly milestones, pursuing set objectives through clear & timely communication & sharing progress with senior management.
· Package content & messaging, negotiate & audit RL share of voice across 13 external partners.
· Build strategic documents to share annually, seasonally & monthly ensuring all areas of the channel are integrated for a full 360 view to cascade across business leaders & stakeholders.
· Manage monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner.
· Co-own weekly trade documents to ensure weekly updates to commercial teams.
Performance Marketing:
· Design & implement end-to-end performance strategies in close collaboration with RL marcom, commercial teams & partners to ensure strategies have clear KPI objectives & ROIs attached. KPIs such as: capture rate, data capture, sales quality & share of voice for the channel. Ensure strategies reflect testing to maximize learning & optimization across all touchpoints.
· Earn qualitative share of voice in partnership with the landlords through existing & new initiatives ensuring RL brand equity is protected & quarterly reports are built to reflect progress.
· Collaborate with RL Media team by being the main points person for channel requirements, knowledge sharing to influence strategy building to deliver qualitative engagement & sales KPIs.
· Partner across RL & partner insight teams to understand trends, identify opportunities or risks & competitor landscape from premium to luxury players. Build & deliver quarterly reports to cascade internally to enhance knowledge & decision making.
· Design end-to-end 360 gifting program for all commercial campaigns for local & international customers through internal & external partnerships.
· Independently own post-campaign analysis with results, learns & future recommendations. Partner with CRM/CIX, planning, finance, marcom teams & external partners for fully.
Experience, Skills & Knowledge
KEY REQUIREMENTS
· Understanding of the fashion ecosystem , on/offline & full-price to off-price
· Previous Experience: relevant experience in Marketing
· Fluent in English (both written and spoken); additional languages a bonus
Person Specification:
· Strong business sense and analytical capacity
· Creative thinking skills and pro-activity in bringing new ideas and concepts
· Curiosity and understanding of the luxury industry and competitors activities
· Detail-oriented with the ability to work well under pressure in a fast-paced environment
· Excellent communication skills, both verbal and written
· Advanced Excel & Powerpoint skills
· Demonstrate ownership and accountability of whole projects and general tasks
· Demonstrate clear planning and project management
