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SEO & Strategy Manager
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
SEO Manager EMEA & LATAM
About the job
We are seeking a strategic and analytical SEO Manager to help drive the organic performance of our Ralph Lauren EMEA websites. You will be responsible for both high-level strategy and hands-on execution, with a focus on how SEO integrates with other marketing channels to support overall business objectives.
Reporting to the Performance Marketing Lead (Director), you’ll collaborate closely with all performance marketing channels, the Trading, Content, and Marketing teams while working alongside our external SEO agency.
This role requires a strong background in eCommerce and Website Management, preferably within the retail sector, as well as solid experience in managing complex SEO strategies to meet KPIs and grow organic channels.
This role has 1 junior direct report at Associate level and is to upskilling on the importance of SEO, ensuring the broader business understands its role in driving performance.
Essential Duties & Responsibilities
- Own the SEO channel including long and short-term strategy development, execution, and budget management.
- Collaborate with cross-functional teams (Performance Marketing, Trading, Content, and Marketing) to align SEO strategy with overall business and multi-channel marketing objectives.
- Develop and implement SEO strategies from the ground up that drive growth and improve organic search performance.
- Build roadmaps and ensure timely execution of high-quality deliverables.
- Optimize product areas for ROI and profitability, ensuring SEO efforts are aligned with business KPIs.
- Lead weekly, monthly, and quarterly reporting on SEO performance and business results, with a focus on data-driven insights.
- Interact and drive the conversations with global senior stakeholders for all SEO (technical and content) initiatives.
- Partner with the SEO agency, managing workflow, prioritizing recommendations, and leading reporting requirements.
- Support keyword research and insights for internal queries, content strategy, and campaign amplification, ensuring keyword synchronization across all marketing efforts.
- Collaborate closely with the Trading, Content, Marketing, and UX teams to optimise the customer journey and resolve SEO-related pain points.
- Identify and address SEO issues that may hinder website performance, feeding growth opportunities into the roadmap.
- Champion SEO best practices across the business, locally and globally, and build solid relationships with key stakeholders.
- Drive SEO test-and-learn initiatives, including meta title and description analysis, to improve rankings and click-through rates.
- This role has 1 junior direct report at Associate level upskilling on the importance of SEO, ensuring the broader business understands its role in driving performance.
- Collaborate with the NA and APAC regions to ensure alignment on a global SEO strategy.
Experience, Skills & Knowledge
- experience as SEO Manager in full/complete performance cycles in an House environment - dedicated to 1 brand delivering in multiple strategic performance cycles.
- or could you have substantial/broad experience in a Agency focusing on multiple Retail / E-Commerce clients.
- Proven track record of delivering SEO campaigns with a strong commercial focus, hitting revenue and performance targets.
- Strong understanding of multi-channel marketing and how SEO fits into broader marketing strategies, including paid search, content, and social media.
- Expertise in technical SEO, including site speed optimization, crawlability, structured data and technical audits.
- Experience with Salesforce Commerce Cloud or similar CMS platforms.
- Strong analytical and numerical skills, with the ability to analyse data, spot trends, and make data-driven decisions.
- Proficiency in industry tools like Google Search Console, Adobe Analytics, Google’s Page Speed Insights and Botify
- Excellent communication skills, with the ability to translate SEO insights into actionable recommendations for non-SEO experts.
- Hands-on approach with a keen attention to detail and willingness to implement SEO recommendations directly.
