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Retail Manager
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Essential Duties & Responsibilities
Key Responsibilities
Business Objectives
· Develop and execute sales plans to achieve regional sales targets and objectives.
· Manage and motivate the team to increase sales and ensure SOP efficiency
· Build and maintain strong relationships with key customers and stakeholders.
· Collaborate with cross-functional teams to ensure seamless execution of sales initiatives.
· Surfaces local initiatives to build brand awareness, drive business and engage teams.
· Leverage tools and resources to exceed business objectives including but not limited to Annual Performance Goals for the team
· Maintain awareness of market trends in the retail industry, understand forthcoming customer initiatives and monitor what local competitors are doing.
People
· Work as an ambassador of the Brand in region.
· Demonstrate professional etiquette through integrity, honesty and respect for others.
· Foster an inspiring environment for engagement and learning that empowers people to realize their full potential and others to emerge as leaders.
· Embrace diversity and inclusiveness through our people, customer and brand.
· Acquire, retain and develop the best in class talent. Continuously networks and recruits to build talent database for external bench.
· Creates effective succession plans and conducts career path conversations with high potential employees to build internal bench strength.
· Assess strengths and opportunities of the team (Management, Sales, and Support). Build appropriate development plans and hold the team accountable for exceeding goals (business and individual) by providing immediate ongoing feedback. Measure progress regularly and if necessary, build appropriate performance improvement plans if significant opportunities exist.
· Provide immediate "in the moment" feedback to all employees, through active floor presence and engagement with the customers and team members.
· Builds partnerships on all levels through effective communication (up/down/lateral) and engagement. Puts the good of the team above individual needs.
· Takes a proactive approach to self development and actively gives/receives feedback through one-on-ones and coaching.
· Foster strong and cooperative relationship with business partners e.g. management team of department stores and landlord
Customer
· Create a proactive selling culture that focuses on building long term relationships through the conversion of walk-in customers into repeat clients.
· Fosters an environment where service excellence values are a top priority through training, one on one coaching, modeling appropriate selling behaviors and personal involvement with top clients.
· Solicits feedback from internal/external customers and creates action plans to change negative behaviors or enhance positive behaviors.
· Awareness and involvement with top clients.
Brand
· Ensure consistent presentation standards are met, through partnership, planning, and execution.
· Invests in team and self to ensure a true passion and respect for the brand is constant.
· Ensures store environments are consistently compelling and shopping experiences are inspirational through brand representations (as outlined in our values).
Experience, Skills & Knowledge
Requirements
Describe the technical and professional competencies required to perform the job (e.g. education, qualifications, personal attributes, communication/language skills, computer skills etc.).
· Bachelor’s degree or above.
· Minimum 3-5 years of retail management experience.
· Strong business acumen and result driven.
· Strong communication and people management skills.
· Be proactive, aggressive and detail oriented.
· Experience in a multiple cities management.
· Good customer-oriented sense
· Good time and task priority management skills.