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Adobe Analytics Developer (Adobe Launch)

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Information Technology







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Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Essential Duties & Responsibilities

Tag Management - the ideal candidate would at least have experience with DTM (GTM would be acceptable if he/she shine in other areas). Launch experience would be good but is not a dealbreaker, as many of the same concepts exist in Launch as in DTM. Regardless of the specific tag manager, they should understand properties and the building blocks surrounding rule implementation (data elements, triggers/conditions, Launch events, actions) and the publishing flow. Preferably they’ll have worked with extensions before and understand how they can make the development process easier once installed. Furthermore they should be comfortable with the idea of tagging environments and understand how they are configured to capture data coming from different servers in the various report suites.

Adobe Administration - a good amount of experience within Adobe Analytics proper/Omniture is needed. They need familiarity with report suites as well as (analytics) events, props, vars and all of the attributes associated with those objects (e.g. allocation, expiry, polarity). Investigate issues involving more advanced concepts within Omniture (feeds, marketing channel classifications), so any additional experience working with report suites would be extremely valuable. Also, it would be helpful if they had some knowledge of the Adobe Admin Console and were able to assist with product profile and account setup for Launch.

Reporting – candidate should be fully capable of using ad hoc reporting to assist with QA or verify that tags are capturing data correctly. This means conceptual familiarity with metrics, dimensions, segmenting etc. Experience within the Adobe Reporting UI (both workspace and standard.

Communication/Organization – The ability to communicate clearly and directly with the business is a must.

The candidate should be proactive about suggesting improvements to existing practices, rigorously testing their own changes, predicting issues with incomplete or incorrect requirements and in many instances taking requirements that are essentially prose and translating them into something workable that can be tested against. They obviously should be fully capable of taking requirements and using them top create something akin to a test plan. Finally, analytics tickets can tend to be higher volume/smaller effort with a lot of shifting priorities, so it’s extremely important that they be able to effectively manage their queue.

Experience, Skills & Knowledge


Experience in Adobe Launch (preferably)/DTM, Adobe Analytics, JavaScript/CSS.

The ideal candidate would be familiar with at least some of the below items: Node.js, JS task automation and build tools (e.g. gulp/grunt), Git, Eclipse/VSCode IDEs, SFCC