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Ref #
W177189
Staat/regio
Kowloon
Afdeling
Winkels
Locatie
Hong Kong SAR
Plaats
Tsim Sha Tsui

Beschrijving bedrijf

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

FUNCTIEOVERZICHT

The Senior Insights & Data Manager, APAC is responsible for defining and leading the regional customer insights and data strategy across APAC DTC businesses. The role serves as the strategic bridge between data, CRM, clienteling, and commercial teams, translating global customer vision into actionable insights that drive acquisition, retention, personalization, and lifetime value growth. Operating in a highly complex, multi-market region, this role ensures consistent measurement, insight generation, and decision support, while flexing for local market maturity and regulatory requirements. 

ESSENTIËLE TAKEN EN VERANTWOORDELIJKHEDEN

Role Scope & Accountability:
  • Regional owner of APAC customer insights & data strategy 
  • Strategic business partner to CRM, Clienteling, Retail, E-commerce, and IT 
  • Accountable for customer performance insights, reporting frameworks, and analytics 
  • Drives data-led decision-making at APAC leadership level 
  • Aligns APAC needs with Global CIX, data platforms, and AI models 
Key Responsibilities:
  • Define and lead APAC customer data and insights strategy aligned with business priorities 
  • Oversee customer data capture, quality, and compliance across retail, digital, and clienteling touchpoints 
  • Drive adoption and optimization of AI models and advanced analytics in CRM and clienteling 
  • Lead APAC-wide customer performance reporting and executive insights 
  • Partner cross-functionally to ensure insight-led customer journeys and personalization 




ERVARING, VAARDIGHEDEN EN KENNIS

Requirements:
  • 8–12 years experience in customer insights, data analytics, CRM, or strategy roles 
  • Regional APAC experience in retail, luxury, FMCG, consulting, or technology environments 
  • Strong analytical thinking with the ability to translate data into actionable business insights
  • Excellent communication and stakeholder management skills, with experience engaging senior stakeholders
  • Hands-on experience with CRM systems, analytics tools, and data platforms (e.g., customer data platforms, BI tools)

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