职业机会
Marketing Associate
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公司描述
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
职位概述
The Marketing Associate role will cover 60 stores in 14 European countries & will both co-create & implement a fully considered marketing plan which is both brand appropriate & market right to acquire & secure the loyalty of customers in a high paced & ambitious environment.
The role requires an ambitious, confident & persuasive individual who is highly analytical & able to create & execute ambitious projects involving several internal & external stakeholders – Marcom & Commercial peers as well as several external partners.
Over and above all the skills & experience required to be successful in this role is a genuine passion & “feel” for the Ralph Lauren brand, strong interest in fashion & performance marketing, the ability to inspire change & drive excitement.
基本职责
Performance Marketing:
• Co-Design & implement end-to-end performance strategies in close collaboration with RL marcom, commercial teams & partners to ensure strategies have clear KPI objectives & ROIs attached.
• Earn qualitative share of voice in partnership with the landlords through existing & new initiatives ensuring RL brand equity is protected & quarterly reports are built to reflect progress.
• Collaborate with RL Media & CRM teams to influence strategy building to deliver qualitative engagement & sales KPIs.
• Partner across RL & partner insight teams to understand trends, identify opportunities or risks & competitor landscape from premium to luxury players. Build & deliver quarterly reports to cascade internally to enhance knowledge & decision making.
• Co-own post-campaign analysis with results, learns & future recommendations. Partner with CRM/CIX, planning, finance, marcom teams & external partners.
Channel Coordination Excellence:
• Coordinate between commercial teams (retail, operations, planning, merchants, finance etc.) & Marcom teams (brand, media, creative, PR, CIX/CRM etc.) to drive alignment, synergies, efficiencies, clear & timely information exchange to move projects along.
• Package content & messaging, negotiate & audit RL share of voice across 13 external partners.
• Co-Build strategic documents to share annually, seasonally & monthly ensuring all areas of the channel are integrated for a full 360 view to cascade across business leaders & stakeholders.
• Support with monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner.
Experience, Skills & Knowledge
Understanding of the fashion ecosystem , on/offline & full-price to off-price
• Relevant knowledge in Marketing
• Fluent in English (both written and spoken); additional languages a bonus
Person Specification:
• Strong business sense and analytical capacity
• Creative thinking skills and pro-activity in bringing new ideas and concepts
• Curiosity and understanding of the luxury industry and competitors activities
• Detail-oriented with the ability to work well under pressure in a fast-paced environment
• Demonstrate ownership and accountability of whole projects and general tasks
• Demonstrate clear planning and project management
