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Brand Image Specialist, Region UK
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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We have an exciting new position for a Brand Image specialist (Visual Merchandiser) at our Cheshire Oaks outlet in Ellesmere Port Cheshire. This role is a Mat Cover 12 Month FTC
Job Purpose
· Responsible for creative brand elevation and implementation.
· Being the creative voice for the Store and nurturing Retail and Operations partnerships.
· Balancing art and commerce across existing stores and NSO’s.
· Responsible for the coaching of the Store Sales team.
· Reports directly into the PRO Brand Image Manager, providing weekly updates on implementation, successes and challenges within their store, competitor trends and promotional activity from their centre.
Essential Duties & Responsibilities
Key Accountabilities
- Plan space and floorplans and collaborate with Store and Line Manager to gain sign off.
- Manage and implement seasonal change-over including; windows, deco, rigging, styling, fixtures, wall bays.
- Ensure the store reflects the latest product presentation guidelines.
- Enhance the customer journey in store, ensuring both art and commerce are balanced and consider local market implications.
- Ensure fixtures, deco, rigging and signage is fit for purpose and reporting anything that is damaged and need replacing.
- Support Brand and Marketing with creative elevation and implementation, for events in store and centre take overs.
- Deliver SVR’s for key seasonal installs. Aligning with Line Manager on content, timing and audience.
- Be brand aware and protect our brand equity externally in the Region.
- - Consistently demonstrate expert knowledge of Brand Image and retail standards.
- - Organize, prepare and conduct seasonal training for in-store staff.
- - Identify in-the-moment opportunities to coach on the floor and give feedback.
- - Focus on training in B doors, developing their autonomy and confidence to implement.
- - Cascade seasonal and quarterly product flow directives/changes in a timely manner.
- - Share best practice, to drive education and elevate stores to the same high standard.
Business Development
- Conduct stores in line with agreed visit schedule. Prioritising A doors and deliver best in class elevation and standards.
- Focus is on training in B doors. Driving understanding of RL Brand and Creative standards.
- Identify in partnership with Store Manager, brand appropriate commercial opportunities and flag with Line Manager.
- Understand seasonal buy strategy, flow, key performance drivers & priority of concepts.
- Understand and be able to articulate the consumer and marketplace. Pitch any consumer-right or market relevant changes to Line Manager.
Experience, Skills & Knowledge
Skills and Experience
- 2 strategic cyles in Visual Merchandising with Apparel industry or equivalent
- Agile visual merchandiser
- Demonstrate leadership skills and experience.
- Proficient trainer delivering engagement & education to teams
- Analytical and problem-solving capabilities
- Ability to travel to multiple store locations along with working evenings, nightshifts etc. depending on the business needs.
