Opportunità di carriera
Head of Marketing, PR & Communication
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Company Description
Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For almost 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Essential Duties & Responsibilities
Lead the 360° ANZ marketing strategy and full‑funnel campaigns across paid, owned, and earned channels.
Transform media, CRM and clienteling to drive acquisition, retention, and customer lifetime value.
Develop and optimise ANZ media plans across digital, social, immersive, and traditional channels.
Manage full‑funnel KPIs and marketing budget to maximise brand and commercial outcomes.
Localise global/regional strategies and provide ANZ consumer insights to shape future planning.
Deliver brand‑building events, partnerships, and culturally relevant activations.
Foster innovation in social engagement and commerce; pilot new formats and technologies.
Build and develop a high‑performing, inclusive marketing team.
Experience, Skills & Knowledge
Strong marketing experience and track record across brand marketing, trade marketing, PR, events, communications, media, CRM, and clienteling
Digital-first mindset with deep understanding of the ANZ media and digital landscape.
Demonstrated success in the ANZ market with strong cultural awareness and consumer insight.
Experience within luxury/premium or adjacent consumer-centric sectors, including omnichannel retail.
Strong leadership skills with commercial acumen and disciplined budget management.
Proven success in consumer acquisition, trade-up, and retention.
Excellent negotiation, organizational, and stakeholder management capabilities.
Willingness to travel 10–20%.
CPG/Beauty leadership experience a plus
