Opportunità di carriera
CIX Lead, North America Marketing
Ref #:
W169309
Department:
Data Analytics
City:
New York
State/Province:
New York
Location:
United States
Workspace Description
Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration.
North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence.
This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions.
Pay Range: The pay range for this job is $119000 - $242605 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
242605
Pay Range Min
119000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
We are seeking a strategic Sr. Director of Customer Insights & Experience to lead the development and execution of advanced analytical initiatives and CRM technology enablement. This role will be instrumental in shaping our customer strategy by delivering actionable insights, enabling personalized experiences, and championing a customer first mindset across the organization. Leveraging 1st party data to drive business growth, this role will support the identification of scalable customer-based opportunities.
Essential Duties & Responsibilities
Customer Insights & Analytics Leadership
- Lead analytical projects to uncover customer insights that inform business, marketing, product, and experience strategies.
- Develop and maintain advanced segmentation models, lifetime value frameworks, and predictive analytics to support customer growth and retention.
- Develop and maintain repeatable reporting to track progress across database growth, customer acquisition, retention and reactivation across business channels
- Translate complex data into compelling narratives and strategic recommendations for executive stakeholders.
- Create a customer-led view of the business, connecting past results and future opportunities to customer cohorts. Support marketing messaging & mix decisions through perspective on CLTV and loyalty drivers
CRM Technology Enablement
- Oversee the roadmap and implementation of CRM capabilities, including customer data platforms, data clean rooms, and clienteling tools.
- Drives enablement of 1P data integration into marketing & media channels. Partners with media agency to identify 1P data audiences based to enhance campaign performance, leads team in creation of audiences in CDP and ensures connectivity across RL, media agencies and media/marketing channels
- Partner with IT, data science, legal and marketing teams to ensure seamless integration of CRM technologies with business processes.
- Enable personalization and omnichannel engagement strategies through CRM platforms, ensuring capabilities align to business & marketing needs and that tools are fit for purpose. Act as subject matter expert on CDP operational enablement
- Own North America relationship with key CMR partners, ensuring North America region is set up for success
Strategic Planning & Innovation
- Champion a customer-first mindset across the organization, embedding insights into strategic planning and decision-making.
- Remains at forefront of AI, evaluating and implementing AI driven tools in service of enhancing customer understanding and experience delivery.
- Own North America relationship with key CMR data and mar tech partners, guiding roadmap and ensuring North America region is set up to successfully leverage tools/capabilities provided by partners
- Develop test design and measurement for CRM testing
Team Leadership & Collaboration
- Build and mentor a high-performing team of analysts, strategists, and CRM specialists.
- Foster a culture of curiosity, experimentation, and continuous improvement.
- Collaborate closely with marketing, digital, and store teams to align customer strategies with media, marketing and business objectives.
- Work in close collaboration with marketing channel leads across media, email, app and SMS to develop audience plans to support program efficacy and growth.
- Support marketing messaging & mix decisions through perspective on CLTV and loyalty drivers
Experience, Skills & Knowledge
- 10+ years of experience in customer insights, analytics, or CRM strategy, with at least 5 years in a leadership role.
- Proven track record of leading advanced analytics projects and deploying CRM technologies.
- Experience implementing & operating a customer data platform (familiarity with Zeta preferred) and developing customer journeys.
- Strong business acumen with the ability to influence senior stakeholders.
- Excellent communication, storytelling, and project management skills.
Preferred Skills
- Experience with platforms such as Salesforce, Adobe, Snowflake, or similar.
- Familiarity with data privacy regulations and ethical data use.
- Hands-on experience with data visualization tools (e.g., Tableau, Power BI) and statistical software (e.g., R, Python).
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
