Opportunité de carrière
Senior Manager, Clienteling Strategy & Innovation, EME
Ref #:
W174965
Department:
Marketing
City:
Madrid
State/Province:
Madrid
Location:
Spain
Pay Range Max
Pay Range Min
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Clienteling Strategy & Innovation Senior Manager is a key strategic leadership role driving enterprise-wide transformation of clienteling across Ralph Lauren’s retail network. This position owns the end-to-end vision, architecture, and execution of next generation clienteling strategy across all channels (RLS, RLC, PRO, RLE), leveraging advanced clienteling technologies, artificial intelligence, predictive analytics, and omnichannel data integration to elevate luxury client experiences at scale.
Acting as the central bridge between corporate strategy, technology, data science, and retail execution, this role ensures that multi-million-dollar technology investments translate into measurable commercial impact, operational efficiency, and long-term competitive advantage.
This position plays a critical role in shaping the future of AI-powered clienteling across EMEA and beyond, driving large-scale digital transformation initiatives across Ralph Lauren’s EMEA retail footprint. This role carries strategic accountability for the architecture, governance, and commercial enablement of the EMEA clienteling technology ecosystem.
Essential Duties & Responsibilities
Enterprise Clienteling Strategy & Transformation
• Own and define the long-term global vision for clienteling strategy, technology architecture, AI integration, and omnichannel evolution.
• Own and drive large-scale digital transformation initiatives across multiple markets, ensuring scalability and enterprise-wide alignment.
• Drive innovation frameworks that embed predictive analytics, machine learning models, and smart segmentation into client development strategies.
• Shape and influence senior leadership decisions regarding future clienteling investments and transformation roadmaps.
Technology & AI Leadership
• Lead the strategic design and implementation of next generation clienteling platforms, including feature definition, business logic, user personas, workflow architecture, and performance frameworks.
• Partner with CIX, Data, and Technology teams to define predictive models, lifecycle logic, AI-driven outreach capabilities, and intelligent automation.
• Oversee feasibility analysis, testing governance, and risk mitigation for new digital tools and innovations.
• Ensure integration of advanced platforms, data visualization tools, and omnichannel data ecosystems.
Commercial & Revenue Impact
• Accountable for enabling multi-million-euro revenue growth through strategic optimization of clienteling technology, AI integration, and performance frameworks.
Define outreach cadence, campaign architecture, client health metrics, and performance measurement frameworks.
• Optimize technology investments to maximize ROI and measurable performance uplift.
• Lead initiatives resulting in YoY improvements in client engagement, retention, and client growth metrics.
• Hold strategic accountability for aligning technology capability with commercial strategy to drive sustainable, scalable client growth.
Operational Governance & Risk Mitigation
• Oversee governance of client assignment logic, segmentation models, lifecycle attributes, and GDPR compliant data frameworks.
• Safeguard data integrity, backend architecture requirements, and client profile quality.
• Ensure continuity and operational stability during platform transitions and digital evolution phases.
Cross-Functional & Senior Leadership Influence
• Partner with senior stakeholders across Commercial, Retail, Data, Technology, and Client Development to align enterprise-wide strategy.
• Act as strategic advisor to director and executive leadership on clienteling investment, innovation prioritization, and long-term transformation roadmap.
• Act as the strategic connector between corporate transformation initiatives and field-level execution.
People Leadership & Capability Building
• Lead and develop a high-performing Strategy & Innovation team (Senior Associate, Associate, Retail Clienteling Training Manager).
• Drive change management initiatives across multiple markets to ensure adoption of new tools and ways of working.
• Embed innovation mindset and performance accountability within the clienteling function.
Experience, Skills & Knowledge
Impact of the Role
• Drive enterprise-wide digital transformation across Ralph Lauren’s clienteling ecosystem.
• Protect and optimize significant technology investments impacting global retail performance.
• Establish AI-powered clienteling as a core strategic pillar for FY27–30 and beyond.
• Connect strategy, data, technology, and retail execution into a unified, scalable framework.
• Deliver measurable commercial impact across markets, stores, and omnichannel touchpoints.
• Serve as the strategic authority for clienteling innovation across EMEA, shaping long-term competitive advantage in luxury retail.
Profile
• Minimum 10+ years of progressive experience in luxury retail, clienteling strategy, digital transformation, or omnichannel innovation.
• Proven track record of leading enterprise-wide technology or digital transformation initiatives across multiple regions (EMEA, APAC, NA).
• Deep expertise in AI-driven clienteling solutions, predictive analytics, CRM ecosystems, and data-led personalization strategies.
• Strong understanding of advanced clienteling tools, data architecture, and reporting frameworks.
• Demonstrated ability to influence senior leadership and manage complex cross-functional stakeholders.
• Experience driving multi-market change management initiatives within large retail organizations.
• Bachelor’s degree required; Master’s degree is strongly preferred.
• Exceptional strategic thinking combined with operational execution excellence.
• Demonstrated experience managing complex, multi-stakeholder ecosystems within large-scale organizations.
• Experience influencing executive-level decision making and strategic investment planning.
• Executive presence with the ability to operate at both strategic and operational levels within a global luxury organization.
