Ralph Lauren

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Build predictive models to forecast customer behaviour, including purchase patterns, identification of life events and influence on purchase mission to enhance personalized customer experiences across all channels

 

Create sophisticated customer segmentation using behavioural, transactional, and demographic data

 

Collaborate on design of test & learn methods to measure CRM initiatives' effectiveness

 

Monitor performance to ensure models perform as effectively as possible for continuous improvement

 

Communicate algorithmic solutions in a clear, understandable way. Leverage data visualisation techniques and tools to effectively demonstrate patterns, outliers and exceptional conditions in the data

 

Collaborate with CRM and regional marketing teams to align with campaign goals and customer segmentation strategies

 

Partner with engineering and data teams to ensure scalable solutions.

 

Continuously monitor and improve model performance using data insights and feedback