Career Opportunity

Assistant, Global Digital Marketing

Ref #:

5577597

Department:

Agency & Advertising

City:

New York

State/Province:

New York

Country:

United States

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

Position Overview

The Assistant, Global Digital Marketing will be part of an exciting, growing team focused on digital excellence and innovative first-to-market programs within digital marketing. You will be part of the CMO and CDO organization and will be responsible for supporting the digital strategies to drive RL’s leadership in digital marketing. You will work in close partnership with a great team of knowledge experts across multiple functions in Marketing and Digital. This position will report to the Manager, Global Digital Marketing.

Essential Duties & Responsibilities

·       Knowledge and interest in digital marketing and social media, with previous digital marketing experience

·       Support in evaluating emerging digital channels and building comprehensive POV presentations which include but are not limited to market size and growth rate, industry structure, business model evolution, consumer segmentation and brand participation 

·       Assist in the development of first-to-market digital opportunities from idea conception to full execution and program management through project life cycle that delivers on initiative objectives

·       Ability to translate varied inputs including market data, customer and executive insights, and broad industry research into actionable programs

·       Measure ROI & KPI’s across all digital efforts in partnership with the Insights team

·       Collate and analyze campaign performance across channels 

·       Oversee digital partnership tracking documents, ensuring timely updates and accurate read-outs

·       Evaluate new channels and technologies and keep up with latest in digital marketing

·       Comfortable working with 1st and 3rd party research tools to identify, synthesize, and present digital marketing trends

·       Develop competitor tracking analysis and make recommendations on improvements

·       Understand marketing and advertising technology in order to develop segmentation, targeting and measurement strategies

Experience, Skills & Knowledge

·       Bachelor’s degree required

·       Solid project management skills and proven effectiveness at managing initiatives from briefing to completion 

·       Exceptional organizational, interpersonal, communication, and time management skills as well as the ability to prioritize, multitask, and focus 

·       Success in building cross-functional relationships

·       Strong written and verbal communication skills

·       High attention to detail

·       Passion for fashion, lifestyle and beauty brands

Assistant, Global Digital Marketing