Career Opportunity
Analyst, Digital Web Analytics
Ref #:
W105641
Department:
Data Analytics
City:
New York
State/Province:
New York
Country:
United States
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Analyst of Web Analytics supports the RalphLauren.com US e-commerce business by tracking and reporting out on customer engagement with the brand’s online presence. The analyst will build out dashboards, analyze data, and deliver insights. This person will be a key contributor to the success of our fast-growing retail businesses. This position reports to the Manager, Web Analytics.
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Essential Duties & Responsibilities
Incorporate industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)Ensure consistent tracking, analysis and reporting of core website KPIs in various weekly and monthly Dashboard formats (page views, clicks, conversion, etc.)Conduct ad hoc analysis for cross-functional partners as requested, including in depth funnel and conversion analysis. Act as an internal expert on Adobe Analytics capabilities and site tag management. Create, maintain & deliver various dashboards & reports for key stakeholders. Lead the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com website
Experience, Skills & Knowledge
- Bachelor’s degree, preferably in Business, Marketing or quantitative fields like Economics, Mathematics or Statistics
- Experience working with web analytics packages (e.g. Adobe Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking).
- Proven ability to apply findings to business problems to lift revenue and profits
- Microsoft Excel (ability to code macros in VBA a plus) and PowerPoint Adobe Analytics, Adobe Report Builder & Data Warehouse A/B testing tools
Analyst, Digital Web Analytics
