Career Opportunity
Social Marketing & Content Strategy Manager, Polo
Ref #:
W169010
Department:
Marketing
City:
New York
State/Province:
New York
Location:
United States
Workspace Description
Pay Range: The pay range for this job is $65000 - $129225 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
129225
Pay Range Min
65000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Manager of Content Strategy Polo , will be responsible for growing our online presence across various social media platforms, with a focus on the Men’s Polo category. The candidate will play a key role in developing social strategies that shape the brand voice, engage with the consumer, and drive measurable growth through compelling content and campaigns. These strategies should drive follower growth, engagement, and purchase intent, and will be implemented across digital channels. The Manager will collaborate with key stakeholders to deliver a consistent plan across global platforms. Success in the role will come from a strong understanding of social media best practices, ideating best-in-class storytelling tailored to men’s fashion and lifestyle, awareness of the competitive luxury landscape, and creativity in developing dynamic, social-first content.
Essential Duties & Responsibilities
- Develop and execute social media strategies aligned with business and campaign goals.
- Collaborate with agency and cross-functional teams to develop content and campaigns to bring the Ralph Lauren story to life across social platforms.
- Partner with the talent and influencer team to identify campaign and always on content.
- Manage day-to-day posting, monitoring, and engagement for Mens Polo across all Ralph Lauren social handles.
- Monitor analytics and prepare regular performance reports leveraging internal and external tools.
- Present regular performance updates to leadership in clear, compelling format.
- Serve as a digital expert across Ralph Lauren’s owned and social channels, understanding user behavior, user journeys, and platform evolution to acquire and engage existing and new users across the network.
- Deliver innovative, brand elevating content to support key strategic initiatives across owned, earned, paid, and shared channels.
- Leverage defined content types and priority platforms to support product storytelling and marketing campaigns needed to create original content that supports RL's financial, brand and marketing objectives.
- Maintain the storytelling & publishing cadence to support audience growth in support of key strategic initiatives across owned, earned, paid, and shared channels.
- Collaborate with design, marketing, paid teams, and regional partners to align on digital content needs, gain approvals, and share performance results.
- Define KPIs, collect results, analyze performance, develop key actions, which will drive future strategies and executions, and communicate results to cross-functional teams.
- Support crisis communication and align with corporate communications on messaging.
Experience, Skills & Knowledge
- Experience in social media management preferred.
- Proven track record to grow social media channels and increase engagement.
- Skilled in content development and live publishing.
- Proficient in using social media analytics and reporting.
- Strong project management skills with ability to meet tight deadlines.
- Demonstrate strong critical thinking and real-time decision-making skills.
- Exhibit digital curiosity with a passion for learning emerging platforms.
- Maintain strong attention to detail and advanced analytical skills.
- Thrive in team environments and collaborate effectively across business divisions.
- Adapt quickly to change and balance competing priorities with flexibility.
#LI-CE1
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
