Career Opportunity
Shows & Events Lead
Ref #:
W168690
Department:
Marketing
City:
New York
State/Province:
New York
Location:
United States
Workspace Description
Pay Range: The pay range for this job is $90000 - $192500 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
192500
Pay Range Min
90000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The Public Relations Lead will drive the strategy, planning, and execution of global brand events that support key marketing initiatives across the organization. This includes but is not limited to fashion shows, seasonal campaign launches, brand milestones, external partnerships, and other high-impact activations.
This role requires a strategic leader with a deep understanding of the luxury landscape and the ability to thrive in a fast-paced, dynamic environment. The Lead will oversee a diverse portfolio of projects across the Ralph Lauren lifestyle brand, ensuring flawless execution with meticulous attention to detail. Success in this role demands a proven ability to balance strategic planning, production execution, partnership management, and guest experience.
Essential Duties & Responsibilities
- Partner with the Head of Global Events to develop a strategic event framework and implement a best-in-class approach for planning, executing, and measuring global events across North America, Europe, and Asia ensuring seamless integration with brand marketing and business objectives to maximize impact and ROI.
- Serve as the central point of leadership for all internal event-related communications, aligning cross-functional teams including Global Brand Marketing, Creative Services, Design, Agency, Retail, Hospitality, Finance, Legal, and others to ensure collaboration and consistency.
- Collaborate with global partners to align event strategies, review plans, and provide guidance to ensure execution meets brand standards and supports integrated 360° marketing campaigns.
- Independently lead the planning, production, and execution of assigned image events, store openings, regional activations, and press events in the U.S., managing all aspects of logistics, coordination, and vendor relationships.
- Travel as needed to support on-site event execution, coordination, and vendor oversight.
- Develop and manage event budgets in partnership with Finance and Procurement, ensuring fiscal discipline and accurate tracking of actuals.
- Build and maintain a proactive network of vendors, staying current on industry trends and event resources.
- Oversee outreach, coordination, and relationship management with external vendors throughout the planning and execution process.
- Collect and analyze post-event feedback to assess performance, measure success against KPIs, and identify opportunities for improvement.
- Act as a center of excellence for regional marketing and event teams, providing strategic guidance to ensure events are results-driven, brand-aligned, and reflective of luxury standards and aesthetics.
- Lead end-to-end planning and execution of select high-profile and complex events with precision, clear communication, and cross-functional collaboration.
- Manage and develop a team of two direct reports, ensuring alignment with departmental goals, professional growth, and timely delivery of projects.
- Oversee day-to-day event operations including budget management, production timelines, event collateral, and vendor coordination, with support from the Global Events Associate.
Experience, Skills & Knowledge
- 8–10 years of experience in event production, ideally within the fashion, luxury, or lifestyle sectors
- Established industry network with proven success collaborating with high-profile talent, media outlets, and premium vendors
- Outstanding leadership, communication, and strategic decision-making abilities, with a track record of managing complex, high-visibility events
- In-office presence required at least 3 days per week
- Flexibility to work outside standard business hours, including evenings and weekends, in support of event execution
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
