Career Opportunity
Market & Customer Intelligence Manager, RLS NA
Ref #:
W163948
Department:
Data Analytics
City:
New York
State/Province:
New York
Location:
United States
Workspace Description
Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions.
Pay Range: The pay range for this job is $65000 - $100000 annually; actual pay is dependent on experience and geographic location.
Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.
Pay Range Max
100000
Pay Range Min
65000
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Lead consumer analytics and insights initiatives for the RLS (retail stores) channel. This position combines quantitative analysis with strategic planning to drive retail performance, grow the customer base and value, and enhance customer experience across Ralph Lauren store locations.
Essential Duties & Responsibilities
- Develop regular consumer insights for RLS stores by region to provide a framework to guide consumer strategies
- Manage weekly/monthly/quarterly/annual customer performance reports for RLS
- Track customer performance by store and identify areas of opportunity to help drive growth initiatives. Partner with field to ensure understanding, actions, and accountability
- Provide quarterly/adhoc insights by region to the Field Leadership teams, identifying areas of opportunity, encouraging shared best practices, and delivering recommendations to evolve our engagement strategies and manage consumer experiences.
- Lead bi-weekly meetings with cross-functional teams (Marketing, Client Development) to develop outreach strategies and clienteling lists to support areas of opportunity.
- Develop and implement segmentation strategies to support channel initiatives and help drive retention, partnering with RAPP for modeling and Marketing/Client Development for execution
- Direct audience segmentation lists in ZMP platform for campaign execution and clienteling lists
- Track performance of VIC outreach program, VIC customers by tier and migration, identifying wins and areas of opportunity to grow the segment/program.
- Lead monthly meetings with Business Planning teams to share customer insights, VIC growth and impact analysis of on-going initiatives in partnership with Marketing/Client Development
- Augment quantitative insights with qualitative data. Schedule visits/calls with field leadership to gather insights. Leverage Customer Voices survey results to supplement quantitative data.
- Provide monthly/quarterly recap of scores, trends, and insights from Customer Voices. Identify areas of opportunity and share with field leadership to create plan of action.
- Analyze outreach performance and activities by store to assess impact and ROI
- Leverage Real Estate dashboard and qualitative insights to help identify new store opportunities as well as assortment opportunities in each store.
Experience, Skills & Knowledge
- Strong analytical and reporting capabilities; strong attention to detail
- Analytical or Marketing role within a Retail company
- Articulate thoughts eloquently for multiple levels of management
- Ability to see from the customers’ perspective and serve as their advocate
- Demonstrated critical thinking skills with an ability to make decisions for the business
- Team-player; ability to work with all business divisions in a proactive manner and drive results
- Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
- Adapts easily to changing situations and demonstrates flexibility in juggling priorities
- Data visualization and presentation skills
Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws.
