• Developing, maintaining and evolving the company’s position and narrative on ongoing and emerging social issues, to include creating frameworks and processes for cross-functional collaboration and evaluation of how the Company responds to such issues.
• Serving as the Corporate Communications representative on the Company’s Cultural Counsel, providing insight and guidance to the group on matters that could impact the Company’s reputation.
• Working as primary GCC point of contact with business partners in the Citizenship space including Design With Intent, Belonging & Equity and Social Partnerships & Philanthropy; effectively advising and seeking counsel from key partners in this work including Design, Marketing, Merchandising, and Legal, among others.
• Collaborating with PR teams to plan and execute announcements and product launches around Ralph Lauren’s Design With Intent workstreams to include: external communications plan development, crafting of materials such as press releases, messaging and Q&As. Develop thought leadership and stakeholder engagement strategies to secure Ralph Lauren’s leadership in the cultural sustainability conversation.
• Engage with press proactively and reactively to manage news coverage of Ralph Lauren’s corporate citizenship activities, commitments and actions
• Identify and manage issues that may negatively impact the Company’s reputation in the Citizenship space. Develop issue briefs, recommended communications strategies, and messaging.
• Partner with Global Citizenship team to support stakeholder engagement and issues management within the supply chain.
• Collaborate with Global and Regional Marketing, Social and other internal teams the development of external campaigns connected to the Company’s Citizenship programming and messaging.
• Liaise with Employee Communications and Studio teams to ensure internal messaging is consistent with external strategies and vice versa.